The Role of Market Orientation in Improving the Financial Performance of Travel Agencies

The Role of Market Orientation in Improving the Financial Performance of Travel Agencies

The purpose of this study was to investigate the effect of market orientation on financial performance and the mediating role of customer satisfaction and loyalty. A conceptual model has been used to establish the hypotheses. Data were collected by random cluster sampling from 196 employees of activ...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter:	Abbasgholi Sangi Nour Pour
Format:	Article
Sprog:	fas
Udgivet:	Allameh Tabataba'i University Press 2018-09-01
Serier:	Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
Fag:	market orientation financial performance structural equation modelling travel agencies
Online adgang:	https://tms.atu.ac.ir/article_9451_7f6042a7ff87eae41b18744f13f0e268.pdf

Lignende værker

Marketing orientation of tour operators on the European travel agency market
af: Aleksander Panasiuk
Udgivet: (2020-12-01)

Information Technology for Travel Agency
af: E S Soegoto, et al.
Udgivet: (2021-06-01)

Travel Agencies: Toward Protecting Travel Consumers from Online Travel Agency Scams
af: Lehlohonolo Gibson Mokoena
Udgivet: (2023-02-01)

Travel Agencies in Romania
af: Ionel Marian
Udgivet: (2017-01-01)

Organizational mechanism for imlementation of the travel agency financial potential development strategy
af: І.V. Saukh
Udgivet: (2017-03-01)

THE ROLE AND IMPORTANCE OF THE INTERNET IN CONTEMPORARY TOURISM IN TRAVEL AGENCIES BUSINESS
af: Ivica Batinić
Udgivet: (2013-12-01)

MODERN FORMS OF PROMOTION OF THE TOURISM PRODUCTS IN A TRAVEL AGENCY
af: Ion Gr. IONESCU
Udgivet: (2015-04-01)

The mediating effect of artificial intelligence marketing strategy on the relationship between value co-creation and business performance of travel agencies
af: Jelena Jevtić, et al.
Udgivet: (2025-02-01)

PARTICULAR ASPECTS CONCERNING THE ACCOUNTING OF TRAVEL AGENCIES
af: HOLT GHEORGHE
Udgivet: (2015-12-01)

The referral-marketing practices of travel agencies
af: Mornay Roberts-Lombard, et al.
Udgivet: (2022-10-01)

Reflection on tourist consumption and travel agencies in Ocaña
af: Marilce Pacheco Carrascal, et al.
Udgivet: (2014-01-01)

Travel Agency Awareness of the Health Risks of International Travel; A Pilot Study
af: Gerard Flaherty, et al.
Udgivet: (2015-06-01)

The role of rating agencies in international financial market
af: Emilian-Constantin MIRICESCU
Udgivet: (2015-03-01)

Level of integration among agritourism accommodation sector and travel agencies
af: Vujko Aleksandra, et al.
Udgivet: (2017-01-01)

Responsive and proactive market orientation and hospital financial performance: The mediating effect of service program innovativeness
af: Dariusz Dąbrowski, et al.
Udgivet: (2025-01-01)

Examining social media marketing performance: A focus on travel agencies and tour operators in South Africa.
af: Dr. Rosemary Matikiti, et al.
Udgivet: (2016-02-01)

Sources of power of the Big Three credit rating agencies in international financial markets
af: Alicja Malewska
Udgivet: (2019-07-01)

Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation
af: Milfelner Borut, et al.
Udgivet: (2019-12-01)

The Impact of Travel Agencies on the Demand for Tourism Services
af: Marian Ionel
Udgivet: (2022-12-01)

USING INTERNET AND TRAVEL AGENCIES IN PLANNING A TRIP. A QUALITATIVE APPROACH
af: Oana Tugulea, et al.
Udgivet: (2014-04-01)

THE USE OF IMPORTANCE-PERFORMANCE ANALYSIS TO MEASURE THE SATISFACTION OF TRAVEL AGENCY FRANCHISEES
af: José M. Ramírez-Hurtado
Udgivet: (2017-02-01)

The use of importance-performance analysis to measure the satisfaction of travel agency franchisees
af: José M. Ramírez-Hurtado
Udgivet: (2017-02-01)

Relevance of travel agencies in the digital age
af: Mari Jansen van Rensburg
Udgivet: (2014-01-01)

Service orientation of the employees in Serbia’s tourism agencies
af: Milos Marjanovic
Udgivet: (2020-04-01)

Warnings of financial fraud in travel agencies in the Republic of Serbia during the COVID-19 pandemic
af: Dragomir Dimitrijević, et al.
Udgivet: (2024-05-01)

Managerial perception of employees in travel agencies in Montenegro
af: Aleksa Vučetić
Udgivet: (2012-06-01)

The Effect of Post-Purchase Perceived-Value towards the Relationship Quality of Haji and Umrah Travel Agencies in Indonesia
af: Kiki Oktora, et al.
Udgivet: (2014-04-01)

Gender and Age in the Travel Choice by Spanish Travel Agency Consumers
af: Ángel Rodríguez-Pallas, et al.
Udgivet: (2024-06-01)

MATURITY IN DIGITAL ENVIRONMENT - EVOLUTION, ACTIVITY AND PROMOTION. CASE STUDY REGARDING TRAVEL AGENCIES FROM CLUJ-NAPOCA
af: Mihaela Filofteia TUTUNEA
Udgivet: (2014-12-01)

The Effect of Investments in Intangible Assets in the Explanatory Impact of Financial Health and Agency Problems on the Market Value Company's
af: Javad Nikkar Nikkar, et al.
Udgivet: (2018-04-01)

The Role of Travel Agencies in Choosing a Tourism Destination
af: Ana-Mariana Dincu, et al.
Udgivet: (2023-09-01)

Acquiring competencies for work in travel agencies: Formal and informal education in Serbia
af: Mišković Ivana
Udgivet: (2017-01-01)

Recovery and Resilience Measures Taken by Travel Agencies in Mpumalanga, South Africa
af: Sbusiso MBUYANE, et al.
Udgivet: (2024-03-01)

DOES TRUSTWORTHINESS INFLUENCE TRAVEL SERVICE USE INTENTIONS AT AN ONLINE TRAVEL AGENCY? A STUDY ON THE DIGITALIZATION OF THE TOURISM SECTOR IN BANGLADESH
af: Md. Soleman MOLLIK, et al.
Udgivet: (2024-01-01)

Essence of Financial Inclusion in a Client-Oriented Approach at the Banking Market
af: Ptashchenko Olena V., et al.
Udgivet: (2019-07-01)

Digital Transformation in Romanian Online Travel Agencies
af: Mihaela-Filofteia TUTUNEA
Udgivet: (2023-12-01)

The Institutionalization of Business Ethics of Travel Agencies in Serbia
af: Karolina Simat, et al.
Udgivet: (2012-07-01)

The Travel Agency Website – Factor for Business Success
af: Băltescu Codruța Adina
Udgivet: (2017-01-01)

The Role of Tourism and Travel Agencies in Encouraging Domestic Tourism Case Study of Al Najah Tourism & Travel Agency in the Province of Chlef
af: FERRAH Oussama, et al.
Udgivet: (2019-06-01)

Remuneration and Disclosure of State Ministry/Agencies Financial Statements: Performance Role as Intervening Variable
af: Eka Triana
Udgivet: (2017-12-01)