The Role of Market Orientation in Improving the Financial Performance of Travel Agencies
The purpose of this study was to investigate the effect of market orientation on financial performance and the mediating role of customer satisfaction and loyalty. A conceptual model has been used to establish the hypotheses. Data were collected by random cluster sampling from 196 employees of activ...
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2018-09-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
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| Online Access: | https://tms.atu.ac.ir/article_9451_7f6042a7ff87eae41b18744f13f0e268.pdf |