The Role of Market Orientation in Improving the Financial Performance of Travel Agencies
The purpose of this study was to investigate the effect of market orientation on financial performance and the mediating role of customer satisfaction and loyalty. A conceptual model has been used to establish the hypotheses. Data were collected by random cluster sampling from 196 employees of activ...
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| פורמט: | Article |
| שפה: | fas |
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Allameh Tabataba'i University Press
2018-09-01
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| סדרה: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
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| גישה מקוונת: | https://tms.atu.ac.ir/article_9451_7f6042a7ff87eae41b18744f13f0e268.pdf |