The Role of Market Orientation in Improving the Financial Performance of Travel Agencies

The Role of Market Orientation in Improving the Financial Performance of Travel Agencies

The purpose of this study was to investigate the effect of market orientation on financial performance and the mediating role of customer satisfaction and loyalty. A conceptual model has been used to establish the hypotheses. Data were collected by random cluster sampling from 196 employees of activ...

書目詳細資料
主要作者:	Abbasgholi Sangi Nour Pour
格式:	Article
語言:	fas
出版:	Allameh Tabataba'i University Press 2018-09-01
叢編:	Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
主題:	market orientation financial performance structural equation modelling travel agencies
在線閱讀:	https://tms.atu.ac.ir/article_9451_7f6042a7ff87eae41b18744f13f0e268.pdf

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