Willingness to buy animal welfare products: a study on the conflict between moral attitudes and perceived higher prices
ABSTRACTThe willingness of consumers to buy animal welfare products is an important support for the transformation of animal husbandry to animal welfare. However, animal welfare farming often means a considerable capital investment, which often increases the likelihood of price increases for the pro...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-12-01
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| Series: | Journal of Applied Animal Research |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/09712119.2023.2225586 |
| _version_ | 1797448359431110656 |
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| author | Jhong-Min Yang |
| author_facet | Jhong-Min Yang |
| author_sort | Jhong-Min Yang |
| collection | DOAJ |
| description | ABSTRACTThe willingness of consumers to buy animal welfare products is an important support for the transformation of animal husbandry to animal welfare. However, animal welfare farming often means a considerable capital investment, which often increases the likelihood of price increases for the products. The main purpose of this study is to assist in the marketing of animal welfare products through the research results and then promote the transformation of animal husbandry to animal welfare-friendly agriculture. The analysis results showed that consumers’ moral attitudes towards animal products significantly affect perceived higher prices and buying willingness, while perceived higher prices negatively affect buying willingness. Still, fortunately, the negative impact is not significant. Based on the findings, a discussion of academic and managerial implications is provided at the end of this article. |
| first_indexed | 2024-03-09T14:09:11Z |
| format | Article |
| id | doaj.art-d34f0ae7dfd44fc6a2b618c1e6175b08 |
| institution | Directory Open Access Journal |
| issn | 0971-2119 0974-1844 |
| language | English |
| last_indexed | 2024-03-09T14:09:11Z |
| publishDate | 2023-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Journal of Applied Animal Research |
| spelling | doaj.art-d34f0ae7dfd44fc6a2b618c1e6175b082023-11-29T18:00:52ZengTaylor & Francis GroupJournal of Applied Animal Research0971-21190974-18442023-12-0151144745510.1080/09712119.2023.2225586Willingness to buy animal welfare products: a study on the conflict between moral attitudes and perceived higher pricesJhong-Min Yang0International Business Management, Da-Yeh University, Changhua, TaiwanABSTRACTThe willingness of consumers to buy animal welfare products is an important support for the transformation of animal husbandry to animal welfare. However, animal welfare farming often means a considerable capital investment, which often increases the likelihood of price increases for the products. The main purpose of this study is to assist in the marketing of animal welfare products through the research results and then promote the transformation of animal husbandry to animal welfare-friendly agriculture. The analysis results showed that consumers’ moral attitudes towards animal products significantly affect perceived higher prices and buying willingness, while perceived higher prices negatively affect buying willingness. Still, fortunately, the negative impact is not significant. Based on the findings, a discussion of academic and managerial implications is provided at the end of this article.https://www.tandfonline.com/doi/10.1080/09712119.2023.2225586Animal welfare productsanimal welfare eggsmoral attitudesperceived higher pricesmoral foundations theory |
| spellingShingle | Jhong-Min Yang Willingness to buy animal welfare products: a study on the conflict between moral attitudes and perceived higher prices Journal of Applied Animal Research Animal welfare products animal welfare eggs moral attitudes perceived higher prices moral foundations theory |
| title | Willingness to buy animal welfare products: a study on the conflict between moral attitudes and perceived higher prices |
| title_full | Willingness to buy animal welfare products: a study on the conflict between moral attitudes and perceived higher prices |
| title_fullStr | Willingness to buy animal welfare products: a study on the conflict between moral attitudes and perceived higher prices |
| title_full_unstemmed | Willingness to buy animal welfare products: a study on the conflict between moral attitudes and perceived higher prices |
| title_short | Willingness to buy animal welfare products: a study on the conflict between moral attitudes and perceived higher prices |
| title_sort | willingness to buy animal welfare products a study on the conflict between moral attitudes and perceived higher prices |
| topic | Animal welfare products animal welfare eggs moral attitudes perceived higher prices moral foundations theory |
| url | https://www.tandfonline.com/doi/10.1080/09712119.2023.2225586 |
| work_keys_str_mv | AT jhongminyang willingnesstobuyanimalwelfareproductsastudyontheconflictbetweenmoralattitudesandperceivedhigherprices |