Špecifiká marke%ngu a marke%ngovej komunikácie elektronických médií na Slovensku
The article presents characteristic features of marketing activities in the electronic media. After the initial description of the Slovak mass media, the author focuses on the media market and its use of advertising and of particular marketing communication tools.
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| Format: | Article |
| Language: | ces |
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University of the National Education Commission, Krakow
2012-11-01
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| Series: | Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica |
| Online Access: | https://studialinguistica.up.krakow.pl/article/view/5091 |
| Summary: | The article presents characteristic features of marketing activities in the electronic media. After the initial description of the Slovak mass media, the author focuses on the media market and its use of advertising and of particular marketing communication tools. |
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| ISSN: | 2083-1765 |