Špecifiká marke%ngu a marke%ngovej komunikácie elektronických médií na Slovensku
The article presents characteristic features of marketing activities in the electronic media. After the initial description of the Slovak mass media, the author focuses on the media market and its use of advertising and of particular marketing communication tools.
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | ces |
| Published: |
University of the National Education Commission, Krakow
2012-11-01
|
| Series: | Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica |
| Online Access: | https://studialinguistica.up.krakow.pl/article/view/5091 |
| _version_ | 1797423450496696320 |
|---|---|
| author | Ľudmila Čábyová |
| author_facet | Ľudmila Čábyová |
| author_sort | Ľudmila Čábyová |
| collection | DOAJ |
| description | The article presents characteristic features of marketing activities in the electronic media. After the initial description of the Slovak mass media, the author focuses on the media market and its use of advertising and of particular marketing communication tools. |
| first_indexed | 2024-03-09T07:47:30Z |
| format | Article |
| id | doaj.art-d36321a061764984b222031b8acca59d |
| institution | Directory Open Access Journal |
| issn | 2083-1765 |
| language | ces |
| last_indexed | 2024-03-09T07:47:30Z |
| publishDate | 2012-11-01 |
| publisher | University of the National Education Commission, Krakow |
| record_format | Article |
| series | Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica |
| spelling | doaj.art-d36321a061764984b222031b8acca59d2023-12-03T02:51:28ZcesUniversity of the National Education Commission, KrakowAnnales Universitatis Paedagogicae Cracoviensis. Studia Linguistica2083-17652012-11-017Špecifiká marke%ngu a marke%ngovej komunikácie elektronických médií na SlovenskuĽudmila ČábyováThe article presents characteristic features of marketing activities in the electronic media. After the initial description of the Slovak mass media, the author focuses on the media market and its use of advertising and of particular marketing communication tools.https://studialinguistica.up.krakow.pl/article/view/5091 |
| spellingShingle | Ľudmila Čábyová Špecifiká marke%ngu a marke%ngovej komunikácie elektronických médií na Slovensku Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica |
| title | Špecifiká marke%ngu a marke%ngovej komunikácie elektronických médií na Slovensku |
| title_full | Špecifiká marke%ngu a marke%ngovej komunikácie elektronických médií na Slovensku |
| title_fullStr | Špecifiká marke%ngu a marke%ngovej komunikácie elektronických médií na Slovensku |
| title_full_unstemmed | Špecifiká marke%ngu a marke%ngovej komunikácie elektronických médií na Slovensku |
| title_short | Špecifiká marke%ngu a marke%ngovej komunikácie elektronických médií na Slovensku |
| title_sort | specifika marke ngu a marke ngovej komunikacie elektronickych medii na slovensku |
| url | https://studialinguistica.up.krakow.pl/article/view/5091 |
| work_keys_str_mv | AT ludmilacabyova specifikamarkenguamarkengovejkomunikacieelektronickychmediinaslovensku |