The Augmented Reality Technologies in Tourism: A State of Art

In tourism, as in other economic sectors, technological innovation plays a very important role in achieving the companies’ objectives and, also, in meeting consumers' desires as much as possible. In this context, the concrete benefits of the augmented reality in the field of tourism have been i...

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Bibliographic Details
Main Authors: Gheorghe Epuran, Ioana Bianca Chițu, Simona Ivasciuc
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2019-07-01
Series:Risk in Contemporary Economy
Online Access:http://www.rce.feaa.ugal.ro/images/stories/RCE2019/Epuran_Chitu_Ivasiuc.pdf
Description
Summary:In tourism, as in other economic sectors, technological innovation plays a very important role in achieving the companies’ objectives and, also, in meeting consumers' desires as much as possible. In this context, the concrete benefits of the augmented reality in the field of tourism have been identified in the paper, starting from the concrete examples of its application provided by the literature. At the same time, the main expectations of its potential users were determined, namely, on the one hand, the companies operating in the field of tourism and on the other side the tourists.
ISSN:2067-0532
2067-0532