Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh

Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh

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This research aimed to explore the retailscape components and identify the mediation impact of customer mood between retailscape elements and customer joy evidence from Retail Stores in Riyadh. The researcher identifies the research variables based on a critical review of previous literature. The r...

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Bibliographic Details
Main Author:	Mohammed Almotairi
Format:	Article
Language:	English
Published:	EconJournals 2021-03-01
Series:	International Review of Management and Marketing
Online Access:	http://mail.econjournals.com/index.php/irmm/article/view/11184

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