Political entrepreneurs in social media: Self-monitoring, authenticity and connective democracy. The case of Íñigo Errejón
Political entrepreneurs seek to mobilise public opinion and access large audiences who are not directly interested in politics, but are exposed to the digital environment. The aim of this research was to analyse how these figures promote experimental communication uses on channels far removed from p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-02-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844023004693 |
| _version_ | 1828000880413114368 |
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| author | Maria Iranzo-Cabrera Andreu Casero-Ripollés |
| author_facet | Maria Iranzo-Cabrera Andreu Casero-Ripollés |
| author_sort | Maria Iranzo-Cabrera |
| collection | DOAJ |
| description | Political entrepreneurs seek to mobilise public opinion and access large audiences who are not directly interested in politics, but are exposed to the digital environment. The aim of this research was to analyse how these figures promote experimental communication uses on channels far removed from political activity. We focused on Twitch, a successful platform for promoting entertainment and learning in the video games field. To do so, we conducted a significant case study, that of Íñigo Errejón, a Spanish male Member of Parliament, in 2021 through 18 live streamings that lasted 1223 min. We specifically described the conception and use of Twitch, measured the audience's impact, analysed the accountability exercise through this platform and evaluated the deliberative quality of conversation with users. To conclude, we identified three novel contributions of Twitch to digital political communication: self-monitoring, insofar as the elected politician himself proactively exercises accountability to the public without a third party intervening; the activation of mediated authenticity as a key value in the political actor's public construction; promoting connective democracy, which would help those sectors not used to employing political information to take an interest in it by detecting attention being paid to their needs and questions. |
| first_indexed | 2024-04-10T06:21:01Z |
| format | Article |
| id | doaj.art-d3b4b7ee8bd6450eb1367ce4b50c34d6 |
| institution | Directory Open Access Journal |
| issn | 2405-8440 |
| language | English |
| last_indexed | 2024-04-10T06:21:01Z |
| publishDate | 2023-02-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj.art-d3b4b7ee8bd6450eb1367ce4b50c34d62023-03-02T05:00:43ZengElsevierHeliyon2405-84402023-02-0192e13262Political entrepreneurs in social media: Self-monitoring, authenticity and connective democracy. The case of Íñigo ErrejónMaria Iranzo-Cabrera0Andreu Casero-Ripollés1Department of Language Theory and Communication Sciences, University of Valencia, Valencia, Spain; Corresponding author.Department of Communication Sciences, Universitat Jaume I, Castellón, SpainPolitical entrepreneurs seek to mobilise public opinion and access large audiences who are not directly interested in politics, but are exposed to the digital environment. The aim of this research was to analyse how these figures promote experimental communication uses on channels far removed from political activity. We focused on Twitch, a successful platform for promoting entertainment and learning in the video games field. To do so, we conducted a significant case study, that of Íñigo Errejón, a Spanish male Member of Parliament, in 2021 through 18 live streamings that lasted 1223 min. We specifically described the conception and use of Twitch, measured the audience's impact, analysed the accountability exercise through this platform and evaluated the deliberative quality of conversation with users. To conclude, we identified three novel contributions of Twitch to digital political communication: self-monitoring, insofar as the elected politician himself proactively exercises accountability to the public without a third party intervening; the activation of mediated authenticity as a key value in the political actor's public construction; promoting connective democracy, which would help those sectors not used to employing political information to take an interest in it by detecting attention being paid to their needs and questions.http://www.sciencedirect.com/science/article/pii/S2405844023004693Political communicationSocial mediaDigitalAccountabilityTwitchMonitory democracy |
| spellingShingle | Maria Iranzo-Cabrera Andreu Casero-Ripollés Political entrepreneurs in social media: Self-monitoring, authenticity and connective democracy. The case of Íñigo Errejón Heliyon Political communication Social media Digital Accountability Twitch Monitory democracy |
| title | Political entrepreneurs in social media: Self-monitoring, authenticity and connective democracy. The case of Íñigo Errejón |
| title_full | Political entrepreneurs in social media: Self-monitoring, authenticity and connective democracy. The case of Íñigo Errejón |
| title_fullStr | Political entrepreneurs in social media: Self-monitoring, authenticity and connective democracy. The case of Íñigo Errejón |
| title_full_unstemmed | Political entrepreneurs in social media: Self-monitoring, authenticity and connective democracy. The case of Íñigo Errejón |
| title_short | Political entrepreneurs in social media: Self-monitoring, authenticity and connective democracy. The case of Íñigo Errejón |
| title_sort | political entrepreneurs in social media self monitoring authenticity and connective democracy the case of inigo errejon |
| topic | Political communication Social media Digital Accountability Twitch Monitory democracy |
| url | http://www.sciencedirect.com/science/article/pii/S2405844023004693 |
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