Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes

An infographic resume is an effective medium of exchanging information from job applicants to employers, and it greatly affects and persuades employers to take action. The current study examines both how frequently linguistic and the visual metadiscourse markers (MMs) are employed in infographic res...

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Main Author: Omid Allaf-Akbary
Format: Article
Language:English
Published: Islamic Azad University, Isfahan Branch 2023-06-01
Series:Research in English Language Pedagogy
Subjects:
Online Access:https://relp.isfahan.iau.ir/article_702440_3abe83f23bb306378f2d929531ab891e.pdf
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author Omid Allaf-Akbary
author_facet Omid Allaf-Akbary
author_sort Omid Allaf-Akbary
collection DOAJ
description An infographic resume is an effective medium of exchanging information from job applicants to employers, and it greatly affects and persuades employers to take action. The current study examines both how frequently linguistic and the visual metadiscourse markers (MMs) are employed in infographic resumes and the role they take in creating persuasion. A corpus of 30 infographic resumes totaling about 2463 words was extracted from digital content marketers, software engineers, and service advisors. To compare the employment of the two metadiscourse types, and find out the way visual metadiscourse perfectly coordinated with linguistic metadiscourse in creating persuasive interaction and evoking employers to hire the job applicants, we built on Hyland’s (2019) metadiscourse model and Kumpf's (2000) visual metadiscourse to analyze the corpora. Results indicated that boosters and attitude markers demonstrated higher frequencies than other linguistic MMs and were considered to be meaningful and influential ways of persuasive language. In addition, it was shown that all visual metadiscourse categories were mostly established in the data examined. The findings revealed that both linguistic and visual metadiscourse is significant in establishing the discourse, attracting the audience, and satisfying the employers’ curiosity. They were proved to be essential in persuasive language.
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spelling doaj.art-d3b8319389ce4cd7a3db031263dea7362023-07-02T08:12:04ZengIslamic Azad University, Isfahan BranchResearch in English Language Pedagogy2588-32592538-42442023-06-0111223826010.30486/relp.2023.1982019.1448702440Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic ResumesOmid Allaf-Akbary0University of Mohaghegh ArdabiliAn infographic resume is an effective medium of exchanging information from job applicants to employers, and it greatly affects and persuades employers to take action. The current study examines both how frequently linguistic and the visual metadiscourse markers (MMs) are employed in infographic resumes and the role they take in creating persuasion. A corpus of 30 infographic resumes totaling about 2463 words was extracted from digital content marketers, software engineers, and service advisors. To compare the employment of the two metadiscourse types, and find out the way visual metadiscourse perfectly coordinated with linguistic metadiscourse in creating persuasive interaction and evoking employers to hire the job applicants, we built on Hyland’s (2019) metadiscourse model and Kumpf's (2000) visual metadiscourse to analyze the corpora. Results indicated that boosters and attitude markers demonstrated higher frequencies than other linguistic MMs and were considered to be meaningful and influential ways of persuasive language. In addition, it was shown that all visual metadiscourse categories were mostly established in the data examined. The findings revealed that both linguistic and visual metadiscourse is significant in establishing the discourse, attracting the audience, and satisfying the employers’ curiosity. They were proved to be essential in persuasive language.https://relp.isfahan.iau.ir/article_702440_3abe83f23bb306378f2d929531ab891e.pdfinfographic resumemetadiscoursevisual metadiscourse
spellingShingle Omid Allaf-Akbary
Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes
Research in English Language Pedagogy
infographic resume
metadiscourse
visual metadiscourse
title Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes
title_full Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes
title_fullStr Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes
title_full_unstemmed Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes
title_short Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes
title_sort roles of visual and linguistic metadiscourses in developing persuasive infographic resumes
topic infographic resume
metadiscourse
visual metadiscourse
url https://relp.isfahan.iau.ir/article_702440_3abe83f23bb306378f2d929531ab891e.pdf
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