Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes
An infographic resume is an effective medium of exchanging information from job applicants to employers, and it greatly affects and persuades employers to take action. The current study examines both how frequently linguistic and the visual metadiscourse markers (MMs) are employed in infographic res...
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Format: | Article |
Language: | English |
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Islamic Azad University, Isfahan Branch
2023-06-01
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Series: | Research in English Language Pedagogy |
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Online Access: | https://relp.isfahan.iau.ir/article_702440_3abe83f23bb306378f2d929531ab891e.pdf |
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author | Omid Allaf-Akbary |
author_facet | Omid Allaf-Akbary |
author_sort | Omid Allaf-Akbary |
collection | DOAJ |
description | An infographic resume is an effective medium of exchanging information from job applicants to employers, and it greatly affects and persuades employers to take action. The current study examines both how frequently linguistic and the visual metadiscourse markers (MMs) are employed in infographic resumes and the role they take in creating persuasion. A corpus of 30 infographic resumes totaling about 2463 words was extracted from digital content marketers, software engineers, and service advisors. To compare the employment of the two metadiscourse types, and find out the way visual metadiscourse perfectly coordinated with linguistic metadiscourse in creating persuasive interaction and evoking employers to hire the job applicants, we built on Hyland’s (2019) metadiscourse model and Kumpf's (2000) visual metadiscourse to analyze the corpora. Results indicated that boosters and attitude markers demonstrated higher frequencies than other linguistic MMs and were considered to be meaningful and influential ways of persuasive language. In addition, it was shown that all visual metadiscourse categories were mostly established in the data examined. The findings revealed that both linguistic and visual metadiscourse is significant in establishing the discourse, attracting the audience, and satisfying the employers’ curiosity. They were proved to be essential in persuasive language. |
first_indexed | 2024-03-13T01:58:47Z |
format | Article |
id | doaj.art-d3b8319389ce4cd7a3db031263dea736 |
institution | Directory Open Access Journal |
issn | 2588-3259 2538-4244 |
language | English |
last_indexed | 2024-03-13T01:58:47Z |
publishDate | 2023-06-01 |
publisher | Islamic Azad University, Isfahan Branch |
record_format | Article |
series | Research in English Language Pedagogy |
spelling | doaj.art-d3b8319389ce4cd7a3db031263dea7362023-07-02T08:12:04ZengIslamic Azad University, Isfahan BranchResearch in English Language Pedagogy2588-32592538-42442023-06-0111223826010.30486/relp.2023.1982019.1448702440Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic ResumesOmid Allaf-Akbary0University of Mohaghegh ArdabiliAn infographic resume is an effective medium of exchanging information from job applicants to employers, and it greatly affects and persuades employers to take action. The current study examines both how frequently linguistic and the visual metadiscourse markers (MMs) are employed in infographic resumes and the role they take in creating persuasion. A corpus of 30 infographic resumes totaling about 2463 words was extracted from digital content marketers, software engineers, and service advisors. To compare the employment of the two metadiscourse types, and find out the way visual metadiscourse perfectly coordinated with linguistic metadiscourse in creating persuasive interaction and evoking employers to hire the job applicants, we built on Hyland’s (2019) metadiscourse model and Kumpf's (2000) visual metadiscourse to analyze the corpora. Results indicated that boosters and attitude markers demonstrated higher frequencies than other linguistic MMs and were considered to be meaningful and influential ways of persuasive language. In addition, it was shown that all visual metadiscourse categories were mostly established in the data examined. The findings revealed that both linguistic and visual metadiscourse is significant in establishing the discourse, attracting the audience, and satisfying the employers’ curiosity. They were proved to be essential in persuasive language.https://relp.isfahan.iau.ir/article_702440_3abe83f23bb306378f2d929531ab891e.pdfinfographic resumemetadiscoursevisual metadiscourse |
spellingShingle | Omid Allaf-Akbary Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes Research in English Language Pedagogy infographic resume metadiscourse visual metadiscourse |
title | Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes |
title_full | Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes |
title_fullStr | Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes |
title_full_unstemmed | Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes |
title_short | Roles of Visual and Linguistic Metadiscourses in Developing Persuasive Infographic Resumes |
title_sort | roles of visual and linguistic metadiscourses in developing persuasive infographic resumes |
topic | infographic resume metadiscourse visual metadiscourse |
url | https://relp.isfahan.iau.ir/article_702440_3abe83f23bb306378f2d929531ab891e.pdf |
work_keys_str_mv | AT omidallafakbary rolesofvisualandlinguisticmetadiscoursesindevelopingpersuasiveinfographicresumes |