Creating change in responsible tourism management through social marketing
The global threat of climate change, diminishing natural resources and significant socio-economic inequalities is forcing companies and individuals to evaluate the impact they are having on the natural, social and economic environments. This trend has led to an increased availability and demand for...
Main Authors: | R. George, N. Frey |
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Format: | Article |
Language: | English |
Published: |
AOSIS
2010-03-01
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Series: | South African Journal of Business Management |
Online Access: | https://sajbm.org/index.php/sajbm/article/view/510 |
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