Mr "Py" is Probably a Good Mathematician: An Experimental Study of the Subjective Attractiveness of Family Names

Abstract Research suggests that surnames are associated with connotations such as ethnicity, liking, familiarity … In this experiment we tested the effect of a symbolic connation associated with a surname. Several ads offering private math lessons for pupils were published in various local French ne...

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Main Authors: Nicolas Guéguen, Alexandre Pascual
Format: Article
Language:English
Published: University Library System, University of Pittsburgh 2011-03-01
Series:Names
Subjects:
Online Access:http://ans-names.pitt.edu/ans/article/view/1912
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author Nicolas Guéguen
Alexandre Pascual
author_facet Nicolas Guéguen
Alexandre Pascual
author_sort Nicolas Guéguen
collection DOAJ
description Abstract Research suggests that surnames are associated with connotations such as ethnicity, liking, familiarity … In this experiment we tested the effect of a symbolic connation associated with a surname. Several ads offering private math lessons for pupils were published in various local French newspapers. The surname of the professor in mathematics who offered his help was manipulated according to the experimental conditions: Mr Py a surname that sounds like the famous mathematical constant (Pi) was compared with Mr Rie a name with the same frequency and vowel sound but who was not associated with any symbol or professional connotation, and Mr Le Gal the most frequent surname in the geographic area where the experiment was conducted. It was found that the ad published by Mr Py received more phone contacts than when the same ad was published with the two other surnames. Results provide some support that symbolic connotations associated with surname and a professional function has implications on people's behavior toward their owner.
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spelling doaj.art-d3c2b3938d0847cf8362340e84cd5edc2022-12-22T00:53:21ZengUniversity Library System, University of PittsburghNames0027-77381756-22792011-03-0159110.1179/002777311X12942225544750Mr "Py" is Probably a Good Mathematician: An Experimental Study of the Subjective Attractiveness of Family NamesNicolas GuéguenAlexandre PascualAbstract Research suggests that surnames are associated with connotations such as ethnicity, liking, familiarity … In this experiment we tested the effect of a symbolic connation associated with a surname. Several ads offering private math lessons for pupils were published in various local French newspapers. The surname of the professor in mathematics who offered his help was manipulated according to the experimental conditions: Mr Py a surname that sounds like the famous mathematical constant (Pi) was compared with Mr Rie a name with the same frequency and vowel sound but who was not associated with any symbol or professional connotation, and Mr Le Gal the most frequent surname in the geographic area where the experiment was conducted. It was found that the ad published by Mr Py received more phone contacts than when the same ad was published with the two other surnames. Results provide some support that symbolic connotations associated with surname and a professional function has implications on people's behavior toward their owner. http://ans-names.pitt.edu/ans/article/view/1912BLACKFOOTNIITSITAPINATIVE AMERICANPERSONAL NAMESONOMASTICSTRADITIONAL NAMING PRACTICES
spellingShingle Nicolas Guéguen
Alexandre Pascual
Mr "Py" is Probably a Good Mathematician: An Experimental Study of the Subjective Attractiveness of Family Names
Names
BLACKFOOT
NIITSITAPI
NATIVE AMERICAN
PERSONAL NAMES
ONOMASTICS
TRADITIONAL NAMING PRACTICES
title Mr "Py" is Probably a Good Mathematician: An Experimental Study of the Subjective Attractiveness of Family Names
title_full Mr "Py" is Probably a Good Mathematician: An Experimental Study of the Subjective Attractiveness of Family Names
title_fullStr Mr "Py" is Probably a Good Mathematician: An Experimental Study of the Subjective Attractiveness of Family Names
title_full_unstemmed Mr "Py" is Probably a Good Mathematician: An Experimental Study of the Subjective Attractiveness of Family Names
title_short Mr "Py" is Probably a Good Mathematician: An Experimental Study of the Subjective Attractiveness of Family Names
title_sort mr py is probably a good mathematician an experimental study of the subjective attractiveness of family names
topic BLACKFOOT
NIITSITAPI
NATIVE AMERICAN
PERSONAL NAMES
ONOMASTICS
TRADITIONAL NAMING PRACTICES
url http://ans-names.pitt.edu/ans/article/view/1912
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