The role of marketing in establishing value to citizens
The first association of citizens to the public sector is related to a bulky state apparatus with complicated procedures. In order to avoid this identification, the state must improve the delivery of value to citizens. With the increase in the efficiency of the public sector, citizens' satisfac...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Viša ekonomska škola Peć, Leposavić
2019-01-01
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| Series: | Ekonomski Signali |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2019/1452-44571901001J.pdf |
| _version_ | 1818759394709471232 |
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| author | Jovanović Gordana |
| author_facet | Jovanović Gordana |
| author_sort | Jovanović Gordana |
| collection | DOAJ |
| description | The first association of citizens to the public sector is related to a bulky state apparatus with complicated procedures. In order to avoid this identification, the state must improve the delivery of value to citizens. With the increase in the efficiency of the public sector, citizens' satisfaction and confidence increase as well as the image of the state in the international community. To achieve this, the state must adopt marketing approaches using the profit sector. |
| first_indexed | 2024-12-18T06:42:02Z |
| format | Article |
| id | doaj.art-d3c99e090337416dbc47ff733303dfb1 |
| institution | Directory Open Access Journal |
| issn | 1452-4457 2560-3302 |
| language | English |
| last_indexed | 2024-12-18T06:42:02Z |
| publishDate | 2019-01-01 |
| publisher | Viša ekonomska škola Peć, Leposavić |
| record_format | Article |
| series | Ekonomski Signali |
| spelling | doaj.art-d3c99e090337416dbc47ff733303dfb12022-12-21T21:17:36ZengViša ekonomska škola Peć, LeposavićEkonomski Signali1452-44572560-33022019-01-01141191452-44571901001JThe role of marketing in establishing value to citizensJovanović Gordana0Visoka ekonomska škola strukovnih studija Peć u LeposavićuThe first association of citizens to the public sector is related to a bulky state apparatus with complicated procedures. In order to avoid this identification, the state must improve the delivery of value to citizens. With the increase in the efficiency of the public sector, citizens' satisfaction and confidence increase as well as the image of the state in the international community. To achieve this, the state must adopt marketing approaches using the profit sector.https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2019/1452-44571901001J.pdfpublic sectormarketing toolsvalue delivery |
| spellingShingle | Jovanović Gordana The role of marketing in establishing value to citizens Ekonomski Signali public sector marketing tools value delivery |
| title | The role of marketing in establishing value to citizens |
| title_full | The role of marketing in establishing value to citizens |
| title_fullStr | The role of marketing in establishing value to citizens |
| title_full_unstemmed | The role of marketing in establishing value to citizens |
| title_short | The role of marketing in establishing value to citizens |
| title_sort | role of marketing in establishing value to citizens |
| topic | public sector marketing tools value delivery |
| url | https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2019/1452-44571901001J.pdf |
| work_keys_str_mv | AT jovanovicgordana theroleofmarketinginestablishingvaluetocitizens AT jovanovicgordana roleofmarketinginestablishingvaluetocitizens |