The role of marketing in establishing value to citizens
The first association of citizens to the public sector is related to a bulky state apparatus with complicated procedures. In order to avoid this identification, the state must improve the delivery of value to citizens. With the increase in the efficiency of the public sector, citizens' satisfac...
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| Format: | Article |
| Language: | English |
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Viša ekonomska škola Peć, Leposavić
2019-01-01
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| Series: | Ekonomski Signali |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2019/1452-44571901001J.pdf |