Rasht Brand Story Based on Published Symbolic Repertoires in the Media
<strong>Objective</strong> <br />Beside cultural, historical and natural attractions, the city of Rasht has been selected as one of the ten most creative gastronomy cities in the UNESCO Creative Cities Network. Therefore, there is a desirable position to raise the mental image of t...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2020-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_75938_b4404c0d8b984846233f1f74e27e70e7.pdf |