The Covid-19 pandemic in Ghana: exploring the discourse strategies in president Nana Addo’s speeches

Abstract Communication during a crisis can affect crisis management and health outcomes. Only a few studies in Africa have examined political leaders’ speeches on Covid-19 pandemic preventive and restrictive lockdown measures. The purpose of this study is to examine the discourse strategies employed...

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Main Authors: Abukari Kwame, Veronika Makarova, Fusheini Hudu, Pammla M. Petrucka
Format: Article
Language:English
Published: Springer Nature 2023-11-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-023-02253-1
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author Abukari Kwame
Veronika Makarova
Fusheini Hudu
Pammla M. Petrucka
author_facet Abukari Kwame
Veronika Makarova
Fusheini Hudu
Pammla M. Petrucka
author_sort Abukari Kwame
collection DOAJ
description Abstract Communication during a crisis can affect crisis management and health outcomes. Only a few studies in Africa have examined political leaders’ speeches on Covid-19 pandemic preventive and restrictive lockdown measures. The purpose of this study is to examine the discourse strategies employed in President Nana Addo’s speeches delivered to Ghanaians on the measures taken to combat the coronavirus. The first ten speeches of Nana Addo since the inception of Covid-19 were selected, coded, and examined using content thematic analysis. The analysis of these speeches identified five main themes to capture the discourse strategies which President Nana Addo used. The strategies captured in the thematic analysis included framing Covid-19 as a war, encouraging nationalism and patriotism, showing appreciation and gratitude, threatening sanctions, and using religious values. These strategies were reinforced by using religious, moralizing, and national identity legitimation discourses to justify measures the government had put in place to minimize the impact of Covid-19 and improve healthcare response. Also, the historical, social, and political contexts of Ghana and elsewhere were invoked in Nana Addo’s speeches to legitimize the government’s response to Covid-19. In conclusion, we highlight the implications of these strategies on crisis communication and management.
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spelling doaj.art-d3f13397dfa74845800a19b189f844a92023-11-05T12:10:45ZengSpringer NatureHumanities & Social Sciences Communications2662-99922023-11-0110111010.1057/s41599-023-02253-1The Covid-19 pandemic in Ghana: exploring the discourse strategies in president Nana Addo’s speechesAbukari Kwame0Veronika Makarova1Fusheini Hudu2Pammla M. Petrucka3College of Graduate and Postdoctoral Studies, University of SaskatchewanDepartment of Linguistics, University of SaskatchewanSchool of Languages, University of GhanaCollege of Nursing, University of SaskatchewanAbstract Communication during a crisis can affect crisis management and health outcomes. Only a few studies in Africa have examined political leaders’ speeches on Covid-19 pandemic preventive and restrictive lockdown measures. The purpose of this study is to examine the discourse strategies employed in President Nana Addo’s speeches delivered to Ghanaians on the measures taken to combat the coronavirus. The first ten speeches of Nana Addo since the inception of Covid-19 were selected, coded, and examined using content thematic analysis. The analysis of these speeches identified five main themes to capture the discourse strategies which President Nana Addo used. The strategies captured in the thematic analysis included framing Covid-19 as a war, encouraging nationalism and patriotism, showing appreciation and gratitude, threatening sanctions, and using religious values. These strategies were reinforced by using religious, moralizing, and national identity legitimation discourses to justify measures the government had put in place to minimize the impact of Covid-19 and improve healthcare response. Also, the historical, social, and political contexts of Ghana and elsewhere were invoked in Nana Addo’s speeches to legitimize the government’s response to Covid-19. In conclusion, we highlight the implications of these strategies on crisis communication and management.https://doi.org/10.1057/s41599-023-02253-1
spellingShingle Abukari Kwame
Veronika Makarova
Fusheini Hudu
Pammla M. Petrucka
The Covid-19 pandemic in Ghana: exploring the discourse strategies in president Nana Addo’s speeches
Humanities & Social Sciences Communications
title The Covid-19 pandemic in Ghana: exploring the discourse strategies in president Nana Addo’s speeches
title_full The Covid-19 pandemic in Ghana: exploring the discourse strategies in president Nana Addo’s speeches
title_fullStr The Covid-19 pandemic in Ghana: exploring the discourse strategies in president Nana Addo’s speeches
title_full_unstemmed The Covid-19 pandemic in Ghana: exploring the discourse strategies in president Nana Addo’s speeches
title_short The Covid-19 pandemic in Ghana: exploring the discourse strategies in president Nana Addo’s speeches
title_sort covid 19 pandemic in ghana exploring the discourse strategies in president nana addo s speeches
url https://doi.org/10.1057/s41599-023-02253-1
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