Actual Media Reports on GM Foods and Chinese Consumers' Willingness to Pay for GM Soybean Oil
Information has been proven to have significant impacts on consumers' behavior and willingness to pay (WTP). In this study, information on GM soybean oil is given in the form of real-life cases involving GM food. These cases recorded from actual media reports. Using a hybrid of the double-bound...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Western Agricultural Economics Association
2006-08-01
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| Series: | Journal of Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | https://ageconsearch.umn.edu/record/8612 |
| _version_ | 1811213177998802944 |
|---|---|
| author | Wuyang Hu Funing Zhong Yulian Ding |
| author_facet | Wuyang Hu Funing Zhong Yulian Ding |
| author_sort | Wuyang Hu |
| collection | DOAJ |
| description | Information has been proven to have significant impacts on consumers' behavior and willingness to pay (WTP). In this study, information on GM soybean oil is given in the form of real-life cases involving GM food. These cases recorded from actual media reports. Using a hybrid of the double-bounded and payment care elicitation approaches, Chinese consumers' WTP for soybean oil is examined both before and after these cases are presented to them. Results indicate that media reports on positive cases do not increase consumers' WTP significantly, while reports on negative cases drastically lower their WTP. |
| first_indexed | 2024-04-12T05:41:42Z |
| format | Article |
| id | doaj.art-d3f5a8fa0fd04fea9764667ab443f226 |
| institution | Directory Open Access Journal |
| issn | 1068-5502 2327-8285 |
| language | English |
| last_indexed | 2024-04-12T05:41:42Z |
| publishDate | 2006-08-01 |
| publisher | Western Agricultural Economics Association |
| record_format | Article |
| series | Journal of Agricultural and Resource Economics |
| spelling | doaj.art-d3f5a8fa0fd04fea9764667ab443f2262022-12-22T03:45:37ZengWestern Agricultural Economics AssociationJournal of Agricultural and Resource Economics1068-55022327-82852006-08-0131237639010.22004/ag.econ.86128612Actual Media Reports on GM Foods and Chinese Consumers' Willingness to Pay for GM Soybean OilWuyang HuFuning ZhongYulian DingInformation has been proven to have significant impacts on consumers' behavior and willingness to pay (WTP). In this study, information on GM soybean oil is given in the form of real-life cases involving GM food. These cases recorded from actual media reports. Using a hybrid of the double-bounded and payment care elicitation approaches, Chinese consumers' WTP for soybean oil is examined both before and after these cases are presented to them. Results indicate that media reports on positive cases do not increase consumers' WTP significantly, while reports on negative cases drastically lower their WTP.https://ageconsearch.umn.edu/record/8612chinese consumersdouble-boundedsoybean oilwillingness to pay |
| spellingShingle | Wuyang Hu Funing Zhong Yulian Ding Actual Media Reports on GM Foods and Chinese Consumers' Willingness to Pay for GM Soybean Oil Journal of Agricultural and Resource Economics chinese consumers double-bounded soybean oil willingness to pay |
| title | Actual Media Reports on GM Foods and Chinese Consumers' Willingness to Pay for GM Soybean Oil |
| title_full | Actual Media Reports on GM Foods and Chinese Consumers' Willingness to Pay for GM Soybean Oil |
| title_fullStr | Actual Media Reports on GM Foods and Chinese Consumers' Willingness to Pay for GM Soybean Oil |
| title_full_unstemmed | Actual Media Reports on GM Foods and Chinese Consumers' Willingness to Pay for GM Soybean Oil |
| title_short | Actual Media Reports on GM Foods and Chinese Consumers' Willingness to Pay for GM Soybean Oil |
| title_sort | actual media reports on gm foods and chinese consumers willingness to pay for gm soybean oil |
| topic | chinese consumers double-bounded soybean oil willingness to pay |
| url | https://ageconsearch.umn.edu/record/8612 |
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