Integrated marketing communication — concepts, practice, new challenges
Integrated marketing communication evolves evidently with the development of today's markets, their participants and technology - in the light of contemporary research. The objectives of this article are: firstly, to show the evolution of the models of integrated marketing communication ICM in...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-06-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.28.06.2018.12 |