Essentializing the Binary Self: Individualism and Collectivism in Cultural Neuroscience

Within the emerging field of Cultural Neurosciences (CN) one branch of research focuses on the neural underpinnings of "individualistic/Western" versus "collectivistic/Eastern" self-views. These studies uncritically adopt essentialist assumptions from classic cros...

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Main Authors: Marina eMartinez Mateo, Maurice eCabanis, Julian eStenmanns, Sören eKrach
Format: Article
Language:English
Published: Frontiers Media S.A. 2013-06-01
Series:Frontiers in Human Neuroscience
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fnhum.2013.00289/full
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author Marina eMartinez Mateo
Maurice eCabanis
Julian eStenmanns
Sören eKrach
author_facet Marina eMartinez Mateo
Maurice eCabanis
Julian eStenmanns
Sören eKrach
author_sort Marina eMartinez Mateo
collection DOAJ
description Within the emerging field of Cultural Neurosciences (CN) one branch of research focuses on the neural underpinnings of "individualistic/Western" versus "collectivistic/Eastern" self-views. These studies uncritically adopt essentialist assumptions from classic cross-cultural research, mainly following the tradition of Markus & Kitayama (1991), into the domain of functional neuroimaging. In this comment we analyze recent publications and conference proceedings of the 18th Annual Meeting of the Organization for Human Brain Mapping (2012) and problematize the essentialist and simplistic understanding of "culture" in these studies. Further, we argue against the binary structure of the drawn "cultural" comparisons and their underlying Eurocentrism. Finally we scrutinize whether valuations within the constructed binarities bear the risk of constructing and reproducing a postcolonial, orientalist argumentation pattern.
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spelling doaj.art-d4285dbb57254499bea56758a0d54b8f2022-12-22T02:06:16ZengFrontiers Media S.A.Frontiers in Human Neuroscience1662-51612013-06-01710.3389/fnhum.2013.0028950772Essentializing the Binary Self: Individualism and Collectivism in Cultural NeuroscienceMarina eMartinez Mateo0Maurice eCabanis1Julian eStenmanns2Sören eKrach3Goethe-University FrankfurtPhilipps-University MarburgGoethe-University Frankfurt am MainPhilipps-University MarburgWithin the emerging field of Cultural Neurosciences (CN) one branch of research focuses on the neural underpinnings of "individualistic/Western" versus "collectivistic/Eastern" self-views. These studies uncritically adopt essentialist assumptions from classic cross-cultural research, mainly following the tradition of Markus & Kitayama (1991), into the domain of functional neuroimaging. In this comment we analyze recent publications and conference proceedings of the 18th Annual Meeting of the Organization for Human Brain Mapping (2012) and problematize the essentialist and simplistic understanding of "culture" in these studies. Further, we argue against the binary structure of the drawn "cultural" comparisons and their underlying Eurocentrism. Finally we scrutinize whether valuations within the constructed binarities bear the risk of constructing and reproducing a postcolonial, orientalist argumentation pattern.http://journal.frontiersin.org/Journal/10.3389/fnhum.2013.00289/fullfMRIcultural neuroscienceindividualismcollectivismessentialismbinarity
spellingShingle Marina eMartinez Mateo
Maurice eCabanis
Julian eStenmanns
Sören eKrach
Essentializing the Binary Self: Individualism and Collectivism in Cultural Neuroscience
Frontiers in Human Neuroscience
fMRI
cultural neuroscience
individualism
collectivism
essentialism
binarity
title Essentializing the Binary Self: Individualism and Collectivism in Cultural Neuroscience
title_full Essentializing the Binary Self: Individualism and Collectivism in Cultural Neuroscience
title_fullStr Essentializing the Binary Self: Individualism and Collectivism in Cultural Neuroscience
title_full_unstemmed Essentializing the Binary Self: Individualism and Collectivism in Cultural Neuroscience
title_short Essentializing the Binary Self: Individualism and Collectivism in Cultural Neuroscience
title_sort essentializing the binary self individualism and collectivism in cultural neuroscience
topic fMRI
cultural neuroscience
individualism
collectivism
essentialism
binarity
url http://journal.frontiersin.org/Journal/10.3389/fnhum.2013.00289/full
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AT sorenekrach essentializingthebinaryselfindividualismandcollectivisminculturalneuroscience