Surveillance Capitalism in an Age of Neoliberal Rationality
The Surveillance Capitalism concept explains the capitalist accumulation logic of large digital companies in tracking internet users, extracting personal data and in changing behavior. This article aims to question the concept from a perspective that considers the participation of internet users in...
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| Format: | Article |
| Language: | English |
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Universidade Estadual de Londrina
2022-09-01
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| Series: | Mediações: Revista de Ciências Sociais |
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| Online Access: | https://ojs.uel.br/revistas/uel/index.php/mediacoes/article/view/45698 |
| _version_ | 1811238396921643008 |
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| author | Iafet Leonardi Bricalli |
| author_facet | Iafet Leonardi Bricalli |
| author_sort | Iafet Leonardi Bricalli |
| collection | DOAJ |
| description |
The Surveillance Capitalism concept explains the capitalist accumulation logic of large digital companies in tracking internet users, extracting personal data and in changing behavior. This article aims to question the concept from a perspective that considers the participation of internet users in their own surveillance. The proposed new approach results from the conception of neoliberalism as the rationality of the contemporary capitalism that requires a new subjective order anchored in the production of a society formed by enterprise units involved constantly in the development of their human capital to compete in social relationships in all spheres of existence. Accordingly, it is believed that the online surveillance conducted by the large corporations and the expropriation of the human experience that results is only one part of the story. The other part is the perpetual search for individuals performance in relationships with others and with themselves.
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| first_indexed | 2024-04-12T12:40:58Z |
| format | Article |
| id | doaj.art-d42fff07cf154eb8a9ec8261a565b632 |
| institution | Directory Open Access Journal |
| issn | 2176-6665 |
| language | English |
| last_indexed | 2024-04-12T12:40:58Z |
| publishDate | 2022-09-01 |
| publisher | Universidade Estadual de Londrina |
| record_format | Article |
| series | Mediações: Revista de Ciências Sociais |
| spelling | doaj.art-d42fff07cf154eb8a9ec8261a565b6322022-12-22T03:32:46ZengUniversidade Estadual de LondrinaMediações: Revista de Ciências Sociais2176-66652022-09-0127210.5433/2176-6665.2022v27n2e45698Surveillance Capitalism in an Age of Neoliberal RationalityIafet Leonardi Bricalli0University of Genoa (UniGe) The Surveillance Capitalism concept explains the capitalist accumulation logic of large digital companies in tracking internet users, extracting personal data and in changing behavior. This article aims to question the concept from a perspective that considers the participation of internet users in their own surveillance. The proposed new approach results from the conception of neoliberalism as the rationality of the contemporary capitalism that requires a new subjective order anchored in the production of a society formed by enterprise units involved constantly in the development of their human capital to compete in social relationships in all spheres of existence. Accordingly, it is believed that the online surveillance conducted by the large corporations and the expropriation of the human experience that results is only one part of the story. The other part is the perpetual search for individuals performance in relationships with others and with themselves. https://ojs.uel.br/revistas/uel/index.php/mediacoes/article/view/45698SurveillanceCapitalismNeoliberalismRationalityHuman Capital |
| spellingShingle | Iafet Leonardi Bricalli Surveillance Capitalism in an Age of Neoliberal Rationality Mediações: Revista de Ciências Sociais Surveillance Capitalism Neoliberalism Rationality Human Capital |
| title | Surveillance Capitalism in an Age of Neoliberal Rationality |
| title_full | Surveillance Capitalism in an Age of Neoliberal Rationality |
| title_fullStr | Surveillance Capitalism in an Age of Neoliberal Rationality |
| title_full_unstemmed | Surveillance Capitalism in an Age of Neoliberal Rationality |
| title_short | Surveillance Capitalism in an Age of Neoliberal Rationality |
| title_sort | surveillance capitalism in an age of neoliberal rationality |
| topic | Surveillance Capitalism Neoliberalism Rationality Human Capital |
| url | https://ojs.uel.br/revistas/uel/index.php/mediacoes/article/view/45698 |
| work_keys_str_mv | AT iafetleonardibricalli surveillancecapitalisminanageofneoliberalrationality |