| Summary: | The negotiation process within the inter-
national tourism business involves a set of meetings,
discussions and decisions, through which it is
aimed at achieving the objectives and promoting
the interests of the tourism market actors, by
concluding advantageous contracts and ensuring
a favourable prospect for business, if the nego-
tiated price is a competitive one. In these terms,
the price component becomes the most important
variable of the negotiation process, as it can have
both beneficial consequences on the act of nego-
tiation and serious consequences on the outcome
of this process. From this perspective, nego-
tiators, at all times, resort to this variable to
influence the results of the negotiations.
This article addresses the topic of tourism
products pricing and services within the inter-
national tourism business as a result of the nego-
tiations between the actors of the tourism market,
aiming to carry out a comprehensive analysis of
this topic.
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