Building student loyalty in higher education: the role of corporate reputation [version 2; peer review: 3 approved]
Background Reputation is a vital asset for Higher Education Institutions (HEIs) as it constitutes a source of competitive advantage because it works as a quality sign for the stakeholders. Because of globalisation, decreasing funding and the changing environment in the Mozambican higher education ma...
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| Format: | Article |
| Language: | English |
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F1000 Research Ltd
2023-11-01
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| Series: | F1000Research |
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| Online Access: | https://f1000research.com/articles/12-1102/v2 |