Letukytė, N., & Urbonavičius, S. (2022). Impact of the Congruence Between Brand Personality and Consumer Personality on Emotional Loyalty: What Makes Apple and Samsung Different. Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations).
Style de citation Chicago (17e éd.)Letukytė, Neda, et Sigitas Urbonavičius. Impact of the Congruence Between Brand Personality and Consumer Personality on Emotional Loyalty: What Makes Apple and Samsung Different. Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations), 2022.
Style de citation MLA (9e éd.)Letukytė, Neda, et Sigitas Urbonavičius. Impact of the Congruence Between Brand Personality and Consumer Personality on Emotional Loyalty: What Makes Apple and Samsung Different. Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations), 2022.