The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness

The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness

While many small and medium enterprises (SMEs)recognize the benefits of Big Data Analytics (BDA) for digital transformation, they face challenges in implementing this technology, highlighting the need for more research on its adoption by SMEs. The objective of this study is to amalgamate th...

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Bibliographic Details
Main Authors:	Najah Al-shanableh, Mazen Alzyoud, Saleh Alomar, Yousef Kilani, Eman Nashnush, Sulieman Al-Hawary, Ala’a Al-Momani
Format:	Article
Language:	English
Published:	Growing Science 2024-01-01
Series:	International Journal of Data and Network Science
Online Access:	http://www.growingscience.com/ijds/Vol8/ijdns_2024_3.pdf

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