Sensory branding and buying behavior in coffee shops : a study on Generation Y

Sensory branding and buying behavior in coffee shops : a study on Generation Y

With the rise of globalisation and the infiltration of global brands into emerging markets, retailers are facing challenges to win market share in this competitive landscape. As a result, retailers are reverting to innovative methods such as experiential marketing to influence consumer buying behavi...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron:	S Dalle Ave, M Venter, B Mhlophe
Fformat:	Erthygl
Iaith:	English
Cyhoeddwyd:	Department of Marketing Management, University of South Africa 2015-11-01
Cyfres:	The Retail and Marketing Review
Pynciau:	experiential marketing generation y purchase intention coffee shops
Mynediad Ar-lein:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/06/RMR11_2_93-110.pdf

Eitemau Tebyg

An empirical study to diagnose the outcomes of customers’ experiences in trendy coffee shops
gan: Halil Nadi̇ri̇, et al.
Cyhoeddwyd: (2013-02-01)

The Effect Of Brand Equity, Marketing Mix, And Lifestyle To Purchase Decision At Maxx Coffee, Bogor
gan: Khairunnisa Rahmah, et al.
Cyhoeddwyd: (2018-08-01)

Role of Experiential Trust in E-Shopping Behaviour: An Emerging Market Perspective
gan: Bhattacharjee Kishore, et al.
Cyhoeddwyd: (2024-01-01)

The Behavior Of Student Coffee Connoisseurs
gan: Ratna Dwijayanti, et al.
Cyhoeddwyd: (2019-10-01)

Intention to buy, interactive marketing, and online purchase decisions
gan: Yusepaldo Pasharibu, et al.
Cyhoeddwyd: (2020-10-01)

DO SOCIAL AND COMMERCIAL DESIRES INFLUENCE THE PURCHASING INTENTIONS OF GENERATION Z IN ONLINE SOCIAL SHOPPING?
gan: Tang Kin Leong, et al.
Cyhoeddwyd: (2023-01-01)

Endomarketing strategies in the coffee shops industry
gan: Carlos Sempértegui Seminario, et al.
Cyhoeddwyd: (2018-12-01)

THE EFFECT OF SOCIAL MEDIA MARKETING ON THE PURCHASE DECISION OF KOOKA COFFEE PRODUCTS USING BRAND IMAGE AS A MEDIATION VARIABLE
gan: Rishona Hanael Tauran, et al.
Cyhoeddwyd: (2022-07-01)

Exploring Tourists’ Booking Intention Through Brand Image, EWOM, and Experiential Marketing
gan: Ni Luh Putu Indiani, et al.
Cyhoeddwyd: (2023-08-01)

The Role of Immersion as a Mediator Between Visibility, Metavoicing, and Guidance Shopping on Purchase Intention
gan: Adelia Kurnia Putri, et al.
Cyhoeddwyd: (2024-03-01)

Determinants of consumer buying decisions: Evidence from Azerbaijani coffee shop market
gan: Mir Kanan Mansurzada, et al.
Cyhoeddwyd: (2024-09-01)

Purchasing Decisions and Consumer Preferences of Millennials and Zoomers at Coffee Shops
gan: Yanti Nuraeni Muflikh, et al.
Cyhoeddwyd: (2024-01-01)

The influence of store environment on brand trust, brand satisfaction and brand loyalty among the black middle class
gan: M Venter, et al.
Cyhoeddwyd: (2016-11-01)

Management IMPACT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION IN COFFEE SHOP CULINARY IN SURABAYA
gan: Achmad Daengs GS
Cyhoeddwyd: (2023-09-01)

Preferable Interior Elements On Instagram Photos At Contemporary Coffee Shops
gan: Setiamurti Rahardjo
Cyhoeddwyd: (2018-09-01)

Social Network Analysis of Coffee Shop Visitors Using Twitter Data
gan: Sitti Hardiyanti Arhas, et al.
Cyhoeddwyd: (2022-12-01)

The Influence of Experiential Marketing on Customer Satisfaction and Loyalty of Corner Coffee Shop in Langsa
gan: T Maureza Arismunandar, et al.
Cyhoeddwyd: (2019-03-01)

The Influence of Hedonic Motives on Online Impulse Buying through Shopping Lifestyle for Career Women
gan: Laura Sahetapy Wilma, et al.
Cyhoeddwyd: (2020-01-01)

The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness
gan: Andreas Raditya, et al.
Cyhoeddwyd: (2024-03-01)

The influence of store environment on brand attitude, brand experience and purchase intention
gan: Marike Venter de Villiers, et al.
Cyhoeddwyd: (2018-07-01)

Polyphenols vs. Caffeine in Coffee from Franchise Coffee Shops: Which Serving of Coffee Provides the Optimal Amount of This Compounds to the Body
gan: Regina Ewa Wierzejska, et al.
Cyhoeddwyd: (2024-05-01)

Impact of Coffee Tourist Attractions on Visit Intentions of Generation Y and Z
gan: Bentar Sagara Mukti, et al.
Cyhoeddwyd: (2024-10-01)

Shopping Motivation and Green Consumption: A Study about Green Buying Behavior of Pakistani Consumers
gan: Imran Khan, et al.
Cyhoeddwyd: (2021-12-01)

Analysis of Product Knowledge and Shopping Experience on Intention to Buy an Oppo Smartphone at Shopee with Perceptions of Risk
gan: Irma Dwi Kusuma, et al.
Cyhoeddwyd: (2021-07-01)

Indonesian Coffee Culture and Heritage: Demystifying the Heritage Value of Coffee Shops inside Historical Buildings in Jakarta and Bandung
gan: Kevin Mochamad Oktafarel, et al.
Cyhoeddwyd: (2021-01-01)

Analysis of Point of Sale System Implementation in Coffee Shop
gan: Irma Hidayati, et al.
Cyhoeddwyd: (2023-06-01)

ANALISIS SIKAP KONSUMEN DI MASA PANDEMI COVID-19 DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN DI COFFEE SHOP JABODETABEK
gan: Mokhamad Syaefudin Andrianto, et al.
Cyhoeddwyd: (2021-10-01)

Buying Behaviour of Generation Z with Reference to Cause-related Marketing
gan: Wojciech Kozłowski
Cyhoeddwyd: (2024-09-01)

Shopping motivations of Paylater users
gan: Ghina Amalia Syifani, et al.
Cyhoeddwyd: (2024-12-01)

GAYA HIDUP KAITANNYA DENGAN KEPUTUSAN KONSUMEN DALAM MEMBELI MINUMAN KOP
gan: Yanti Yulianti, et al.
Cyhoeddwyd: (2018-03-01)

FACTORS OF COFFEE SHOP REVISIT INTENTION AND WORD-OF-MOUTH MEDIATED BY CUSTOMER SATISFACTION
gan: Ayya Sofia, et al.
Cyhoeddwyd: (2020-03-01)

Understanding the drivers of online trust and intention to buy on a website: An emerging market perspective
gan: Yassine Jadil, et al.
Cyhoeddwyd: (2022-04-01)

Why are you happy with impulse buying? Evidence from Indonesia
gan: Wiwik Handayani, et al.
Cyhoeddwyd: (2018-05-01)

Examining the Impact of Live Streaming, Affiliate Marketing, and Flash Sale Programs on Purchase Intentions in the TikTok Shop: An Empirical Study Focused on Generation Z
gan: Fitri Novilia, et al.
Cyhoeddwyd: (2024-06-01)

Exploring Qibla Accuracy in Coffee Shops: A Study in Padang City
gan: Abdul Hafizh, et al.
Cyhoeddwyd: (2024-12-01)

Coffee Shop Business Model Analysis
gan: Budi Rahardjo, et al.
Cyhoeddwyd: (2019-06-01)

Theory of Reason Action to Determine the Mediating Role of Attitude Toward Brand
gan: Rana Muhammad Shahid Yaqub, et al.
Cyhoeddwyd: (2022-12-01)

THE ROLE OF DINING ATMOSPHERE IN SHAPING CONSUMER TRUST AND LOYALTY TO IMPROVE THE COMPETITIVENESS OF LOCAL COFFEE SHOPS
gan: Stevia Septiani, et al.
Cyhoeddwyd: (2020-08-01)

Revisiting Coffee Shops as Public Space in Purwokerto
gan: Aidatul Chusna, et al.
Cyhoeddwyd: (2021-12-01)

The effects of hedonic and utilitarian shopping motivations on online purchasing intentions : a Turkish case study
gan: Dr M Saygılı, et al.
Cyhoeddwyd: (2020-07-01)