Gestão do Transporte Orientada para os Clientes: Nível de Serviço Desejado e Percebido
Transport management is traditionally addressed in the literature as a process with its flow contextualized in its operating performance and costs. In this paper, transport is considered as service management, seeking to understand the behavioral aspects of the demand of shippers. We conducted a sur...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2011-11-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1255.pdf |
| _version_ | 1797728446664671232 |
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| author | Ricardo Silveira Martins Wescley Silva Xavier Osmar Vieira de Souza Filho Guilherme Silveira Martins |
| author_facet | Ricardo Silveira Martins Wescley Silva Xavier Osmar Vieira de Souza Filho Guilherme Silveira Martins |
| author_sort | Ricardo Silveira Martins |
| collection | DOAJ |
| description | Transport management is traditionally addressed in the literature as a process with its flow contextualized in its operating performance and costs. In this paper, transport is considered as service management, seeking to understand the behavioral aspects of the demand of shippers. We conducted a survey of 400 small and mediumsized Brazilian industrial shippers. The differentiation of services, according to the customers, was obtained by Factor Analysis. The results indicated that the constructs of transport services most valued by shippers were, in order, Security, Reliability, Time, Price, Service for the special needs of customers and Customer Relations, i.e., the shippers showed greater interest in the effectiveness of service. Thus, shippers expect the performance of transport in itself to strengthen the relationship with their customers. Additionally, we detected differences in priorities, according to the groups targeted by the characteristics of customers. The importance attached to the constructs of Security and Reliability can also help understand why many companies maintain their own fleet or establish contracts for the transport of their products. |
| first_indexed | 2024-03-12T11:14:03Z |
| format | Article |
| id | doaj.art-d465f62c8881481092b98dce72889206 |
| institution | Directory Open Access Journal |
| issn | 1415-6555 1982-7849 |
| language | English |
| last_indexed | 2024-03-12T11:14:03Z |
| publishDate | 2011-11-01 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| record_format | Article |
| series | RAC: Revista de Administração Contemporânea |
| spelling | doaj.art-d465f62c8881481092b98dce728892062023-09-02T02:24:21ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1415-65551982-78492011-11-0115611001119Gestão do Transporte Orientada para os Clientes: Nível de Serviço Desejado e PercebidoRicardo Silveira MartinsWescley Silva XavierOsmar Vieira de Souza FilhoGuilherme Silveira MartinsTransport management is traditionally addressed in the literature as a process with its flow contextualized in its operating performance and costs. In this paper, transport is considered as service management, seeking to understand the behavioral aspects of the demand of shippers. We conducted a survey of 400 small and mediumsized Brazilian industrial shippers. The differentiation of services, according to the customers, was obtained by Factor Analysis. The results indicated that the constructs of transport services most valued by shippers were, in order, Security, Reliability, Time, Price, Service for the special needs of customers and Customer Relations, i.e., the shippers showed greater interest in the effectiveness of service. Thus, shippers expect the performance of transport in itself to strengthen the relationship with their customers. Additionally, we detected differences in priorities, according to the groups targeted by the characteristics of customers. The importance attached to the constructs of Security and Reliability can also help understand why many companies maintain their own fleet or establish contracts for the transport of their products.http://www.anpad.org.br/periodicos/arq_pdf/a_1255.pdfoperations managementlogisticstransport servicefactor analysis. |
| spellingShingle | Ricardo Silveira Martins Wescley Silva Xavier Osmar Vieira de Souza Filho Guilherme Silveira Martins Gestão do Transporte Orientada para os Clientes: Nível de Serviço Desejado e Percebido RAC: Revista de Administração Contemporânea operations management logistics transport service factor analysis. |
| title | Gestão do Transporte Orientada para os Clientes: Nível de Serviço Desejado e Percebido |
| title_full | Gestão do Transporte Orientada para os Clientes: Nível de Serviço Desejado e Percebido |
| title_fullStr | Gestão do Transporte Orientada para os Clientes: Nível de Serviço Desejado e Percebido |
| title_full_unstemmed | Gestão do Transporte Orientada para os Clientes: Nível de Serviço Desejado e Percebido |
| title_short | Gestão do Transporte Orientada para os Clientes: Nível de Serviço Desejado e Percebido |
| title_sort | gestao do transporte orientada para os clientes nivel de servico desejado e percebido |
| topic | operations management logistics transport service factor analysis. |
| url | http://www.anpad.org.br/periodicos/arq_pdf/a_1255.pdf |
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