The Impact of COVID 19 on the Tourism Industry: The Role of Fourth Industrial Revolution Technologies in Mitigating the Impacts

The tourism industry has suffered because of countries' strict measures to combat the spread of COVID-19. The goal of this research was to uncover the effects of the coronavirus disease and develop solutions to keep the tourism industry afloat in the aftermath. Through a thorough review of th...

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Main Authors: Rosemary Matikiti-Manyevere, Patient Rambe
Format: Article
Language:English
Published: AfricaJournals 2022-08-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_17_11_3_1173-1187.pdf
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author Rosemary Matikiti-Manyevere
Patient Rambe
author_facet Rosemary Matikiti-Manyevere
Patient Rambe
author_sort Rosemary Matikiti-Manyevere
collection DOAJ
description The tourism industry has suffered because of countries' strict measures to combat the spread of COVID-19. The goal of this research was to uncover the effects of the coronavirus disease and develop solutions to keep the tourism industry afloat in the aftermath. Through a thorough review of the literature, the objectives of this study were to identify the key impacts of the COVID-19 pandemic on the tourism industry and to determine the role that Fourth Industrial Revolution technology can play in reviving the business sector. The study used the desktop research technique, consulting published articles and reports. International tourist arrivals have decreased, key tourism events have been cancelled, hotel occupancy declined, and poaching has increased as a result of COVID19. The findings of the study also indicate that the tourism industry might also benefit from virtual technologies, artificial intelligence, 5G technologies and robot automation technologies. These technologies could be used to sustain the industry in times of crisis.
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spelling doaj.art-d497bad8184448ba9b244b7eac7fe6812022-12-22T02:51:36ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2022-08-0111311731187https://doi.org/10.46222/ajhtl.19770720.283The Impact of COVID 19 on the Tourism Industry: The Role of Fourth Industrial Revolution Technologies in Mitigating the ImpactsRosemary Matikiti-Manyevere0Patient Rambe1Department of Tourism and Event Management, Central University of TechnologyDepartment of Business Support Studies, Faculty of Management Sciences, Central University of TechnologyThe tourism industry has suffered because of countries' strict measures to combat the spread of COVID-19. The goal of this research was to uncover the effects of the coronavirus disease and develop solutions to keep the tourism industry afloat in the aftermath. Through a thorough review of the literature, the objectives of this study were to identify the key impacts of the COVID-19 pandemic on the tourism industry and to determine the role that Fourth Industrial Revolution technology can play in reviving the business sector. The study used the desktop research technique, consulting published articles and reports. International tourist arrivals have decreased, key tourism events have been cancelled, hotel occupancy declined, and poaching has increased as a result of COVID19. The findings of the study also indicate that the tourism industry might also benefit from virtual technologies, artificial intelligence, 5G technologies and robot automation technologies. These technologies could be used to sustain the industry in times of crisis.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_17_11_3_1173-1187.pdfcovid-19tourism industryfourth industrial revolutionpandemics
spellingShingle Rosemary Matikiti-Manyevere
Patient Rambe
The Impact of COVID 19 on the Tourism Industry: The Role of Fourth Industrial Revolution Technologies in Mitigating the Impacts
African Journal of Hospitality, Tourism and Leisure
covid-19
tourism industry
fourth industrial revolution
pandemics
title The Impact of COVID 19 on the Tourism Industry: The Role of Fourth Industrial Revolution Technologies in Mitigating the Impacts
title_full The Impact of COVID 19 on the Tourism Industry: The Role of Fourth Industrial Revolution Technologies in Mitigating the Impacts
title_fullStr The Impact of COVID 19 on the Tourism Industry: The Role of Fourth Industrial Revolution Technologies in Mitigating the Impacts
title_full_unstemmed The Impact of COVID 19 on the Tourism Industry: The Role of Fourth Industrial Revolution Technologies in Mitigating the Impacts
title_short The Impact of COVID 19 on the Tourism Industry: The Role of Fourth Industrial Revolution Technologies in Mitigating the Impacts
title_sort impact of covid 19 on the tourism industry the role of fourth industrial revolution technologies in mitigating the impacts
topic covid-19
tourism industry
fourth industrial revolution
pandemics
url https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_17_11_3_1173-1187.pdf
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