Perceptions of Precision Agriculture Technologies in the U.S. Fresh Apple Industry

Advances in precision agriculture technologies provide opportunities to improve the efficiency of agricultural production systems, especially for high-value specialty crops such as fresh apples (Malus domestica). We distributed an online survey to apple growers in Washington, New York, and Michigan...

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Main Authors: R. Karina Gallardo, Kara Grant, David J. Brown, James R. McFerson, Karen M. Lewis, Todd Einhorn, Mario Miranda Sazo
Format: Article
Language:English
Published: American Society for Horticultural Science (ASHS) 2019-02-01
Series:HortTechnology
Subjects:
Online Access:https://journals.ashs.org/horttech/view/journals/horttech/29/2/article-p151.xml
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author R. Karina Gallardo
Kara Grant
David J. Brown
James R. McFerson
Karen M. Lewis
Todd Einhorn
Mario Miranda Sazo
author_facet R. Karina Gallardo
Kara Grant
David J. Brown
James R. McFerson
Karen M. Lewis
Todd Einhorn
Mario Miranda Sazo
author_sort R. Karina Gallardo
collection DOAJ
description Advances in precision agriculture technologies provide opportunities to improve the efficiency of agricultural production systems, especially for high-value specialty crops such as fresh apples (Malus domestica). We distributed an online survey to apple growers in Washington, New York, and Michigan to elicit stakeholder perceptions of precision agriculture technologies. Findings from this study demonstrated that growers are willing to adopt precision agriculture technologies when they receive results from applied research projects and are engaged with active extension programs. The availability of customized services and purchasing and rental options may minimize the effects of the economies of size that create barriers to adopting increasing access to technologies. Finally, respondents deemed collaborative efforts between industry and academic institutions crucial for adapting the innovation to better address the needs of growers.
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spelling doaj.art-d4a14342098e4e5697fe9c832b2819002022-12-22T00:10:30ZengAmerican Society for Horticultural Science (ASHS)HortTechnology1943-77142019-02-01292151162https://doi.org/10.21273/HORTTECH04214-18Perceptions of Precision Agriculture Technologies in the U.S. Fresh Apple IndustryR. Karina Gallardo Kara Grant David J. Brown James R. McFerson Karen M. LewisTodd EinhornMario Miranda Sazo Advances in precision agriculture technologies provide opportunities to improve the efficiency of agricultural production systems, especially for high-value specialty crops such as fresh apples (Malus domestica). We distributed an online survey to apple growers in Washington, New York, and Michigan to elicit stakeholder perceptions of precision agriculture technologies. Findings from this study demonstrated that growers are willing to adopt precision agriculture technologies when they receive results from applied research projects and are engaged with active extension programs. The availability of customized services and purchasing and rental options may minimize the effects of the economies of size that create barriers to adopting increasing access to technologies. Finally, respondents deemed collaborative efforts between industry and academic institutions crucial for adapting the innovation to better address the needs of growers.https://journals.ashs.org/horttech/view/journals/horttech/29/2/article-p151.xmlmalus domesticatechnology adoptiontree fruit
spellingShingle R. Karina Gallardo
Kara Grant
David J. Brown
James R. McFerson
Karen M. Lewis
Todd Einhorn
Mario Miranda Sazo
Perceptions of Precision Agriculture Technologies in the U.S. Fresh Apple Industry
HortTechnology
malus domestica
technology adoption
tree fruit
title Perceptions of Precision Agriculture Technologies in the U.S. Fresh Apple Industry
title_full Perceptions of Precision Agriculture Technologies in the U.S. Fresh Apple Industry
title_fullStr Perceptions of Precision Agriculture Technologies in the U.S. Fresh Apple Industry
title_full_unstemmed Perceptions of Precision Agriculture Technologies in the U.S. Fresh Apple Industry
title_short Perceptions of Precision Agriculture Technologies in the U.S. Fresh Apple Industry
title_sort perceptions of precision agriculture technologies in the u s fresh apple industry
topic malus domestica
technology adoption
tree fruit
url https://journals.ashs.org/horttech/view/journals/horttech/29/2/article-p151.xml
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