INFLUENCE OF PRODUCT QUALITY, PROMOTION ON PURCHASE DECISION ON COFFEE BUSINESS IN TABANAN BALI

INFLUENCE OF PRODUCT QUALITY, PROMOTION ON PURCHASE DECISION ON COFFEE BUSINESS IN TABANAN BALI

Increasing competition in the business world, especially in the coffee business, requires a competitive advantage to improve purchasing decisions. Due to the increasing number of competitors, customers today have more options than ever to choose high-quality products. This study aims to determine th...

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Bibliographic Details
Main Authors: Ribek P.K., Verawati Y., Purnawati N.L.G.P., Putri I G.A.D.P., Kurniawan A.D.
Format: Article
Language:English
Published: iVolga Press 2022-12-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
product quality
promotion
purchase decision
coffee industry
Online Access:http://rjoas.com/issue-2022-12/article_03.pdf

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