Conceptualization and Survey Instrument Development for Over-the-Top Platforms’ Usability

Conceptualization and Survey Instrument Development for Over-the-Top Platforms’ Usability

OTT (over-the-top) streaming is a subscription-based video service model that delivers video-on-demand content, films, and series directly to end-users over the Internet, bypassing the need for traditional satellite receiver systems. The most popular OTT service providers include Netflix, Hulu, Amaz...

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Bibliographic Details
Main Authors: Aycan Pekpazar, Muhammed Cagri Coskun, Cigdem Altin Gumussoy
Format: Article
Language:English
Published: MDPI AG 2023-10-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
OTT
TV
usability
conceptualization
survey instrument development
user experience
Online Access:https://www.mdpi.com/0718-1876/18/4/89

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