| Summary: | The current organisational environment is characterised by rapid
change. This means that if businesses want to survive, they must stay
abreast of these changes so as to take the most appropriate and riskminimizing decisions.
This can only be done if the decision makers have access to Intelligent
Information. To obtain this information, it is necessary to have
structured processes of Competitive Intelligence in place. Large
businesses have been doing this for years, and now more and more
small and mediums business are doing it too.
In this paper, an analysis will be carried out of the implementation of
these Competitive Intelligence processes in hotels in the Costa del Sol -
a valued beach holiday destination on a European level. Despite strong
competition from other such destinations, the Costa de Sol attracts
millions of sun-seeking holiday-makers, as well as more and more
visitors from other tourism sectors, such as sport and culture.
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