Competitive Intelligence in the Tourism Sector, with special focus on Southern Europe

The current organisational environment is characterised by rapid change. This means that if businesses want to survive, they must stay abreast of these changes so as to take the most appropriate and riskminimizing decisions. This can only be done if the decision makers have access to Intelligent...

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Main Authors: Gisela Casado Salguero, José A. Jiménez Quintero
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2016-01-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://tmstudies.net/index.php/ectms/article/view/843/pdf_13
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author Gisela Casado Salguero
José A. Jiménez Quintero
author_facet Gisela Casado Salguero
José A. Jiménez Quintero
author_sort Gisela Casado Salguero
collection DOAJ
description The current organisational environment is characterised by rapid change. This means that if businesses want to survive, they must stay abreast of these changes so as to take the most appropriate and riskminimizing decisions. This can only be done if the decision makers have access to Intelligent Information. To obtain this information, it is necessary to have structured processes of Competitive Intelligence in place. Large businesses have been doing this for years, and now more and more small and mediums business are doing it too. In this paper, an analysis will be carried out of the implementation of these Competitive Intelligence processes in hotels in the Costa del Sol - a valued beach holiday destination on a European level. Despite strong competition from other such destinations, the Costa de Sol attracts millions of sun-seeking holiday-makers, as well as more and more visitors from other tourism sectors, such as sport and culture.
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spelling doaj.art-d4a9cde2eb934d85b776298834a465e32022-12-22T03:03:57ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662016-01-0112113614410.18089/tms.2016.12114Competitive Intelligence in the Tourism Sector, with special focus on Southern EuropeGisela Casado Salguero0José A. Jiménez Quintero1University of Málaga, Department of Economics and Business Administration, 29013, Málaga, SpainUniversity of Málaga, Department of Economics and Business Administration, Campus El Ejido s/n. 29013, Málaga, SpainThe current organisational environment is characterised by rapid change. This means that if businesses want to survive, they must stay abreast of these changes so as to take the most appropriate and riskminimizing decisions. This can only be done if the decision makers have access to Intelligent Information. To obtain this information, it is necessary to have structured processes of Competitive Intelligence in place. Large businesses have been doing this for years, and now more and more small and mediums business are doing it too. In this paper, an analysis will be carried out of the implementation of these Competitive Intelligence processes in hotels in the Costa del Sol - a valued beach holiday destination on a European level. Despite strong competition from other such destinations, the Costa de Sol attracts millions of sun-seeking holiday-makers, as well as more and more visitors from other tourism sectors, such as sport and culture.https://tmstudies.net/index.php/ectms/article/view/843/pdf_13competitive intelligencedecision makinghospitalityenvironmentstrategic management
spellingShingle Gisela Casado Salguero
José A. Jiménez Quintero
Competitive Intelligence in the Tourism Sector, with special focus on Southern Europe
Tourism & Management Studies
competitive intelligence
decision making
hospitality
environment
strategic management
title Competitive Intelligence in the Tourism Sector, with special focus on Southern Europe
title_full Competitive Intelligence in the Tourism Sector, with special focus on Southern Europe
title_fullStr Competitive Intelligence in the Tourism Sector, with special focus on Southern Europe
title_full_unstemmed Competitive Intelligence in the Tourism Sector, with special focus on Southern Europe
title_short Competitive Intelligence in the Tourism Sector, with special focus on Southern Europe
title_sort competitive intelligence in the tourism sector with special focus on southern europe
topic competitive intelligence
decision making
hospitality
environment
strategic management
url https://tmstudies.net/index.php/ectms/article/view/843/pdf_13
work_keys_str_mv AT giselacasadosalguero competitiveintelligenceinthetourismsectorwithspecialfocusonsoutherneurope
AT joseajimenezquintero competitiveintelligenceinthetourismsectorwithspecialfocusonsoutherneurope