Komodifikasi Bonek dalam Jejaring Konglomerasi Jawa Pos

Persebaya is one of the biggest and most successful football clubs in Indonesian football history. This football club has very loyal fans who called Bonek. This study aims to find the implications of the ownership of Persebaya by Jawa Pos by analyzing the commodification of Jawa Pos against Bonek, t...

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Main Authors: Fajar Junaedi, Heru Nugroho, Sugeng Bayu Wahyono
Format: Article
Language:English
Published: Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) 2018-09-01
Series:Jurnal Aspikom
Subjects:
Online Access:http://jurnalaspikom.org/index.php/aspikom/article/view/303
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author Fajar Junaedi
Heru Nugroho
Sugeng Bayu Wahyono
author_facet Fajar Junaedi
Heru Nugroho
Sugeng Bayu Wahyono
author_sort Fajar Junaedi
collection DOAJ
description Persebaya is one of the biggest and most successful football clubs in Indonesian football history. This football club has very loyal fans who called Bonek. This study aims to find the implications of the ownership of Persebaya by Jawa Pos by analyzing the commodification of Jawa Pos against Bonek, the Persebaya fans. This study deploys political economy of media theory, especially commodification theory. Using qualitative method, this research focuses on case studies of researc h subjects namely Jawa Pos and Bonek. The result shows the commodification relation between Jawa Pos and Bonek Persebaya. At the beginning, the growing relationship between Jawa Pos and Persebaya was the relationship between the media and the football club, but the relationship changed when Jawa Pos took over the shares of Persebaya in 2017. By taking over the shares of Persebaya, Jawa Pos becomes the legal owner of Persebaya. Since becoming an owner, Jawa Pos is more than just covering Persebaya. Jawa Pos practices commodification in the newsroom in the form of the production of various products about Persebaya and Bonek—Persebaya fans.
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spelling doaj.art-d4c21055e5ff43a7a06509603d099a612023-01-05T23:54:12ZengAsosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)Jurnal Aspikom2087-04422548-83092018-09-013589190210.24329/aspikom.v3i5.303145Komodifikasi Bonek dalam Jejaring Konglomerasi Jawa PosFajar Junaedi0Heru Nugroho1Sugeng Bayu Wahyono2Universitas Muhammadiyah YogyakartaProgram Doktor Kajian Budaya dan Media Universitas Gadjah MadaFakultas Ilmu Pendidikan Universitas Negeri YogyakartaPersebaya is one of the biggest and most successful football clubs in Indonesian football history. This football club has very loyal fans who called Bonek. This study aims to find the implications of the ownership of Persebaya by Jawa Pos by analyzing the commodification of Jawa Pos against Bonek, the Persebaya fans. This study deploys political economy of media theory, especially commodification theory. Using qualitative method, this research focuses on case studies of researc h subjects namely Jawa Pos and Bonek. The result shows the commodification relation between Jawa Pos and Bonek Persebaya. At the beginning, the growing relationship between Jawa Pos and Persebaya was the relationship between the media and the football club, but the relationship changed when Jawa Pos took over the shares of Persebaya in 2017. By taking over the shares of Persebaya, Jawa Pos becomes the legal owner of Persebaya. Since becoming an owner, Jawa Pos is more than just covering Persebaya. Jawa Pos practices commodification in the newsroom in the form of the production of various products about Persebaya and Bonek—Persebaya fans.http://jurnalaspikom.org/index.php/aspikom/article/view/303jawa pos, komodifikasi, bonek, ekonomi politik
spellingShingle Fajar Junaedi
Heru Nugroho
Sugeng Bayu Wahyono
Komodifikasi Bonek dalam Jejaring Konglomerasi Jawa Pos
Jurnal Aspikom
jawa pos, komodifikasi, bonek, ekonomi politik
title Komodifikasi Bonek dalam Jejaring Konglomerasi Jawa Pos
title_full Komodifikasi Bonek dalam Jejaring Konglomerasi Jawa Pos
title_fullStr Komodifikasi Bonek dalam Jejaring Konglomerasi Jawa Pos
title_full_unstemmed Komodifikasi Bonek dalam Jejaring Konglomerasi Jawa Pos
title_short Komodifikasi Bonek dalam Jejaring Konglomerasi Jawa Pos
title_sort komodifikasi bonek dalam jejaring konglomerasi jawa pos
topic jawa pos, komodifikasi, bonek, ekonomi politik
url http://jurnalaspikom.org/index.php/aspikom/article/view/303
work_keys_str_mv AT fajarjunaedi komodifikasibonekdalamjejaringkonglomerasijawapos
AT herunugroho komodifikasibonekdalamjejaringkonglomerasijawapos
AT sugengbayuwahyono komodifikasibonekdalamjejaringkonglomerasijawapos