Fashioning tourism future for visiting large cities

Purpose – Large cities are and will continue to become important tourism destinations in foreseeable future. Tourists' motives of the present is the prognosis for their future tourists' behavior. In respond to the longstanding critics in city tourism study, the present research aims to exa...

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Main Author: Louisa Yee Sum Lee
Format: Article
Language:English
Published: Emerald Publishing 2023-09-01
Series:Journal of Tourism Futures
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JTF-07-2021-0186/full/pdf
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author Louisa Yee Sum Lee
author_facet Louisa Yee Sum Lee
author_sort Louisa Yee Sum Lee
collection DOAJ
description Purpose – Large cities are and will continue to become important tourism destinations in foreseeable future. Tourists' motives of the present is the prognosis for their future tourists' behavior. In respond to the longstanding critics in city tourism study, the present research aims to examine the underlying motives of tourists visiting large cities and offer insights into fashioning tourism future for visiting large cities. The identified motives inform three distinct implications fashioning tourism future of large cities. Design/methodology/approach – A quantitative investigation was performed by surveying city tourists. Measurements on the survey form were derived from both scholarly and grey literature in relation to tourists' motivations. 326 valid questionnaires were netted to attain the study aim. Three-quarters of respondents were from Europe, Australia and Pacific. Descriptive analysis and exploratory factor analysis were conducted to achieve the research aims. Findings – Five underlying motives of tourists visiting large cities were revealed: shopping indulgence, urban commons, city icons, cultural and lifestyle and personal advancement. Mapping the findings with a conceptual scheme depicting tourism product in destination, the author revealed a new dimension, urbanity and offered critical reflection on three implications for the tourism future of large cities. Originality/value – Literature examining city tourists' motives neglect the context-specific measurements while administering the investigation. The research design embraces the urban-specific measurements in the data collection tool, contributing to deeper understanding on how tourism functions in cities. A new dimension, urbanity, which illustrates tourists' motives exclusive in large cities, was identified. Furthermore, three implications fashioning tourism future of large cities are revealed with the support of empirical evidence.
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spelling doaj.art-d4d4b3736e9e4cb88342c185f71a413d2023-09-14T10:22:15ZengEmerald PublishingJournal of Tourism Futures2055-59112023-09-019338139210.1108/JTF-07-2021-0186Fashioning tourism future for visiting large citiesLouisa Yee Sum Lee0Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, Hong Kong, ChinaPurpose – Large cities are and will continue to become important tourism destinations in foreseeable future. Tourists' motives of the present is the prognosis for their future tourists' behavior. In respond to the longstanding critics in city tourism study, the present research aims to examine the underlying motives of tourists visiting large cities and offer insights into fashioning tourism future for visiting large cities. The identified motives inform three distinct implications fashioning tourism future of large cities. Design/methodology/approach – A quantitative investigation was performed by surveying city tourists. Measurements on the survey form were derived from both scholarly and grey literature in relation to tourists' motivations. 326 valid questionnaires were netted to attain the study aim. Three-quarters of respondents were from Europe, Australia and Pacific. Descriptive analysis and exploratory factor analysis were conducted to achieve the research aims. Findings – Five underlying motives of tourists visiting large cities were revealed: shopping indulgence, urban commons, city icons, cultural and lifestyle and personal advancement. Mapping the findings with a conceptual scheme depicting tourism product in destination, the author revealed a new dimension, urbanity and offered critical reflection on three implications for the tourism future of large cities. Originality/value – Literature examining city tourists' motives neglect the context-specific measurements while administering the investigation. The research design embraces the urban-specific measurements in the data collection tool, contributing to deeper understanding on how tourism functions in cities. A new dimension, urbanity, which illustrates tourists' motives exclusive in large cities, was identified. Furthermore, three implications fashioning tourism future of large cities are revealed with the support of empirical evidence.https://www.emerald.com/insight/content/doi/10.1108/JTF-07-2021-0186/full/pdfTourism productTourism futureTourist motivationLarge citiesUrbanity
spellingShingle Louisa Yee Sum Lee
Fashioning tourism future for visiting large cities
Journal of Tourism Futures
Tourism product
Tourism future
Tourist motivation
Large cities
Urbanity
title Fashioning tourism future for visiting large cities
title_full Fashioning tourism future for visiting large cities
title_fullStr Fashioning tourism future for visiting large cities
title_full_unstemmed Fashioning tourism future for visiting large cities
title_short Fashioning tourism future for visiting large cities
title_sort fashioning tourism future for visiting large cities
topic Tourism product
Tourism future
Tourist motivation
Large cities
Urbanity
url https://www.emerald.com/insight/content/doi/10.1108/JTF-07-2021-0186/full/pdf
work_keys_str_mv AT louisayeesumlee fashioningtourismfutureforvisitinglargecities