Relevance of the Aboriginal Rethink Sugary Drink media campaign to Aboriginal and non‐Aboriginal audiences in regional Victoria

Relevance of the Aboriginal Rethink Sugary Drink media campaign to Aboriginal and non‐Aboriginal audiences in regional Victoria

Abstract Objective: To test the hypothesis that a culturally tailored sugar‐sweetened beverage (SSB) campaign designed specifically for the Victorian Aboriginal community will not only be valuable for Aboriginal Victorians but will also have cross‐over benefits for non‐Aboriginal Victorians. Methods...

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy: Jennifer Browne, Catherine MacDonald, Mikaela Egan, Kylie Carville, Robyn Delbridge, Kathryn Backholer
Format: Artykuł
Język:English
Wydane: Elsevier 2021-06-01
Seria:Australian and New Zealand Journal of Public Health
Hasła przedmiotowe:
Aboriginal health
Indigenous health
nutrition
sugar‐sweetened beverages
social marketing
Dostęp online:https://doi.org/10.1111/1753-6405.13086

Internet

https://doi.org/10.1111/1753-6405.13086

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