Relevance of the Aboriginal Rethink Sugary Drink media campaign to Aboriginal and non‐Aboriginal audiences in regional Victoria

Relevance of the Aboriginal Rethink Sugary Drink media campaign to Aboriginal and non‐Aboriginal audiences in regional Victoria

Abstract Objective: To test the hypothesis that a culturally tailored sugar‐sweetened beverage (SSB) campaign designed specifically for the Victorian Aboriginal community will not only be valuable for Aboriginal Victorians but will also have cross‐over benefits for non‐Aboriginal Victorians. Methods...

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Detalles Bibliográficos
Autores principales: Jennifer Browne, Catherine MacDonald, Mikaela Egan, Kylie Carville, Robyn Delbridge, Kathryn Backholer
Formato: Artículo
Lenguaje:English
Publicado: Elsevier 2021-06-01
Colección:Australian and New Zealand Journal of Public Health
Materias:
Aboriginal health
Indigenous health
nutrition
sugar‐sweetened beverages
social marketing
Acceso en línea:https://doi.org/10.1111/1753-6405.13086

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