THE INTERNATIONAL ACTIVITY OF THE UKRAINIAN BOOK PUBLISHING INDUSTRY
The purpose of this article is to analyse the programmes of the international cooperation in the book publishing industry and to identify promising directions in the development of the Ukrainian book industry in the process of such cooperation. The research methodology is based on the use of compara...
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| Format: | Article |
| Language: | English |
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Kyiv National University of Culture and Arts
2020-07-01
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| Series: | Культура і мистецтво у сучасному світі |
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| Online Access: | http://culture-art-knukim.pp.ua/article/view/208237 |
| Summary: | The purpose of this article is to analyse the programmes of the international cooperation
in the book publishing industry and to identify promising directions in the development of the
Ukrainian book industry in the process of such cooperation. The research methodology is based
on the use of comparative and historical, statistical methods that have provided comprehensive
information in the field of international cooperation of Ukrainian publishing as of an activity
that is very important for the cultural and intellectual development of the society. Bibliographic
methods – functional, analytical and thematic, structural and typological – helped to determine
the forms and methods to expand cooperation in the field of book publishing and at the same
time define development prospects of the domestic book publishing, distribution and usage.
The scientific novelty lies in the fact that current international communication
programmes in the field of publishing industry have been comprehensively examined for the
first time. The field of international cooperation in the book publishing industry has been
analysed as a complex systematic entity that performs its functions in various aspects and at
different levels. Therefore, book publishing as a means of dissemination of national culture is at
the same time a determining factor of progress of the world book industry and a phenomenon
of international culture. An international interaction of cultures is needed for the development
of each individual national culture, for the emergence of new resources and motivation for
improvement. Thus, the necessity of international book publishing contacts depends on the
objective needs.
Conclusions. It is shown that the international cooperation in the field of book publishing
is aimed at the enhancing of the international cooperation of Ukraine with other countries;
contributes to the strengthening of the international image of Ukraine; serves as a statement
of common to all values; promotes the development of the national book industry; attracts
Ukrainians to the world’s spiritual and social values, technological achievements; ensures
a direct and proper exchange of cultural, intellectual and material values.
The study identifies the main directions of international cooperation, including Ukraine’s
participation in the international book fairs, exhibitions; publishers’ participation in the
international programmes; intense activity in the field of literature translation, etc. Thus, the
strategic goal and priorities of the international cooperation of Ukraine in book publishing
industry has been defined: firstly, to increase the level of the national book publishing; secondly,
the use of world achievements in domestic practice; thirdly, the promotion of the Ukrainian
book publishing in the world. |
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| ISSN: | 2410-1915 2616-423X |