INTENTION TO USE VIRTUAL REALITY IN SARAWAK TOURISM DESTINATIONS: A TEST OF STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL

INTENTION TO USE VIRTUAL REALITY IN SARAWAK TOURISM DESTINATIONS: A TEST OF STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL

The industry of tourism in Malaysia is highly recognized for its contribution to the national economy and employment opportunities. However, following the strike of global epidemic due to COVID-19, the number of visitations by tourists has plunged and Malaysia is currently in its stage of revitali...

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Bibliographic Details
Main Authors: Chee-Hua CHIN, Winnie Poh-Ming WONG, Anson Lian Hong KIU, Jun-Zhou THONG
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2023-06-01
Series:Geo Journal of Tourism and Geosites
Subjects:
virtual reality
behavioral intention
tourists
s-o-r model
malaysia
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-2-2023/gtg.47223-1055.pdf

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