Wildlife tourism: creating memorable and differentiated experiences
The purpose of the study reported here was to investigate whether wildlife viewing at privately-owned game reserves in South Africa creates memorable and differentiated experiences capable of extending the lifecycle of the wildlife industry. Various qualitative methods were used; 68 visitors who sp...
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| Format: | Article |
| Language: | English |
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University of the Free State
2007-12-01
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| Series: | Acta Academica |
| Online Access: | https://journals.ufs.ac.za/index.php/aa/article/view/1155 |
| Summary: | The purpose of the study reported here was to investigate whether wildlife viewing at privately-owned game reserves in South Africa creates memorable and differentiated experiences capable of extending the lifecycle of the wildlife industry. Various qualitative methods were used; 68 visitors who spent a total of 267 bed nights at various lodges adjacent to the Kruger National Park were interviewed, along with 50 influencers and role-players. Upon departure visitors were ecstatic, as the experience had been unique. They had lived in a fantasy world of the past and shared the animals’
environment for a while. The visit had satisfied their spirit of adventure, as well as their long-term fascination with seeing animals in a genuine wilderness.
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| ISSN: | 0587-2405 2415-0479 |