PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT
The article gives definitions of the notions ‘green university’ and ‘green campus’, shows the contribution of education institutions to sustainable development of society and certain market entities, identifies and systematizes mechanisms of transfer to green university, formulates its aims and dete...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2017-09-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/246 |
| _version_ | 1797700334500446208 |
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| author | Vasily V. Kuznetsov Anastasia V. Lukina Daria V. Malova |
| author_facet | Vasily V. Kuznetsov Anastasia V. Lukina Daria V. Malova |
| author_sort | Vasily V. Kuznetsov |
| collection | DOAJ |
| description | The article gives definitions of the notions ‘green university’ and ‘green campus’, shows the contribution of education institutions to sustainable development of society and certain market entities, identifies and systematizes mechanisms of transfer to green university, formulates its aims and determines the role of marketing in supporting and promoting university achievements in the field of sustainable development. The authors put forward marketing mechanisms for attaining goals of university sustainable development. Russian and global experience in transferring mechanisms for higher education institutions’ transfer to principles of sustainable development and green university were generalized. |
| first_indexed | 2024-03-12T04:20:21Z |
| format | Article |
| id | doaj.art-d50236f0698b49cf8672bffa23c07417 |
| institution | Directory Open Access Journal |
| issn | 2413-2829 2587-9251 |
| language | Russian |
| last_indexed | 2024-03-12T04:20:21Z |
| publishDate | 2017-09-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Вестник Российского экономического университета имени Г. В. Плеханова |
| spelling | doaj.art-d50236f0698b49cf8672bffa23c074172023-09-03T10:33:57ZrusPlekhanov Russian University of EconomicsВестник Российского экономического университета имени Г. В. Плеханова2413-28292587-92512017-09-0101566410.21686/2413-2829-2017-1-56-64245PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENTVasily V. Kuznetsov0Anastasia V. Lukina1Daria V. Malova2РЭУ им. Г. В. ПлехановаРЭУ им. Г. В. ПлехановаРЭУ им. Г. В. ПлехановаThe article gives definitions of the notions ‘green university’ and ‘green campus’, shows the contribution of education institutions to sustainable development of society and certain market entities, identifies and systematizes mechanisms of transfer to green university, formulates its aims and determines the role of marketing in supporting and promoting university achievements in the field of sustainable development. The authors put forward marketing mechanisms for attaining goals of university sustainable development. Russian and global experience in transferring mechanisms for higher education institutions’ transfer to principles of sustainable development and green university were generalized.https://vest.rea.ru/jour/article/view/246зеленый университетустойчивое развитиезеленый кампус |
| spellingShingle | Vasily V. Kuznetsov Anastasia V. Lukina Daria V. Malova PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT Вестник Российского экономического университета имени Г. В. Плеханова зеленый университет устойчивое развитие зеленый кампус |
| title | PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT |
| title_full | PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT |
| title_fullStr | PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT |
| title_full_unstemmed | PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT |
| title_short | PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT |
| title_sort | principles and mechanisms of the strategy of university sustainable development |
| topic | зеленый университет устойчивое развитие зеленый кампус |
| url | https://vest.rea.ru/jour/article/view/246 |
| work_keys_str_mv | AT vasilyvkuznetsov principlesandmechanismsofthestrategyofuniversitysustainabledevelopment AT anastasiavlukina principlesandmechanismsofthestrategyofuniversitysustainabledevelopment AT dariavmalova principlesandmechanismsofthestrategyofuniversitysustainabledevelopment |