A REVIEW OF THE MAIN DIFFERENCES BETWEEN BEHAVIORAL AND TRADITIONAL ECONOMICS: A FOCUS ON THE IMPACT OF NUDGE THEORY ON PUBLIC POLICIES AND ITS APPLICATIONS

A REVIEW OF THE MAIN DIFFERENCES BETWEEN BEHAVIORAL AND TRADITIONAL ECONOMICS: A FOCUS ON THE IMPACT OF NUDGE THEORY ON PUBLIC POLICIES AND ITS APPLICATIONS

This paper explores the distinctions between behavioral and traditional economics by analyzing recent literature. It underscores the importance of employing nudge theory in economic decision-making, its impact on consumer choices, and its role in shaping public policies. Data synthesis involved a se...

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Bibliographic Details
Main Authors: Ayman BALAWI, Asad AYOUB
Format: Article
Language:English
Published: Publishing House of Rzeszow University of Technology 2023-12-01
Series:Modern Management Review
Subjects:
behavioural economics
nudge theory
public policy
consumer decision
decision making
Online Access:https://journals.prz.edu.pl/mmr/article/view/1504

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