The The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision

The The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision

Coffee is a significant commodity in terms of both consumption and production. As a result, marketing interactions with systems and activities must be capable of bringing consumers closer to the items and corporate brand names offered. Urban neighborhoods are currently undergoing lifestyle adjustme...

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Bibliographic Details
Main Authors: Khairunnisa Rahmah, Luh Made Wisnu Satyaninggrat
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2023-11-01
Series:Journal of Consumer Sciences
Subjects:
coffeeshop
consumer characteristic
lifestyle
purchase decision
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/49838

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