Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices
In recent decades, China has transformed from a conventional society into a digitally competitive nation. From an economic perspective, embedded corporate social responsibility (CSR) is gaining a new height where gamified charity is a trendy approach. By adopting the norm activation model from the p...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2021-09-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.695468/full |
| _version_ | 1818695581605822464 |
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| author | Qing Ye Qing Ye Qing Ye Zain Rafique Rongting Zhou Rongting Zhou Fahad Asmi Fahad Asmi Muhammad Azfar Anwar Muhammad Azfar Anwar Ahmad Nabeel Siddiquei |
| author_facet | Qing Ye Qing Ye Qing Ye Zain Rafique Rongting Zhou Rongting Zhou Fahad Asmi Fahad Asmi Muhammad Azfar Anwar Muhammad Azfar Anwar Ahmad Nabeel Siddiquei |
| author_sort | Qing Ye |
| collection | DOAJ |
| description | In recent decades, China has transformed from a conventional society into a digitally competitive nation. From an economic perspective, embedded corporate social responsibility (CSR) is gaining a new height where gamified charity is a trendy approach. By adopting the norm activation model from the point of view of the stimulus–organism–response framework, this research theoretically conceptualized the role of the mobile application environment (including telepresence, functional transparency, and accessibility) to map the cognition and philanthropic behavioral intentions of consumers in the gamified setting. The quantified survey comprised 669 respondents. The findings highlighted the critical role of functional transparency and telepresence of a mobile application in driving consumers’ warm glow and ascribed responsibility. The research underlined the presence of the unique DNA of Internet Plus Charity (Public Benefits) for prosocial and pro-environmental purposes in China under the umbrella of philanthropic CSR. |
| first_indexed | 2024-12-17T13:47:45Z |
| format | Article |
| id | doaj.art-d5317b8157c344fb8efcadaf51466654 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-17T13:47:45Z |
| publishDate | 2021-09-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-d5317b8157c344fb8efcadaf514666542022-12-21T21:46:07ZengFrontiers Media S.A.Frontiers in Psychology1664-10782021-09-011210.3389/fpsyg.2021.695468695468Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental PracticesQing Ye0Qing Ye1Qing Ye2Zain Rafique3Rongting Zhou4Rongting Zhou5Fahad Asmi6Fahad Asmi7Muhammad Azfar Anwar8Muhammad Azfar Anwar9Ahmad Nabeel Siddiquei10Department of Science and Technology of Communication, University of Science and Technology of China, Hefei, ChinaCollege of Information Engineering, Fuyang Normal University, Fuyang, ChinaKey Laboratory of Immersive Media Technology (Anhui Xinhua Media Co., Ltd.), Ministry of Culture and Tourism, Hefei, ChinaDepartment of Governance and Public Policy, National University of Modern Languages, Islamabad, PakistanDepartment of Science and Technology of Communication, University of Science and Technology of China, Hefei, ChinaKey Laboratory of Immersive Media Technology (Anhui Xinhua Media Co., Ltd.), Ministry of Culture and Tourism, Hefei, ChinaDepartment of Science and Technology of Communication, University of Science and Technology of China, Hefei, ChinaKey Laboratory of Immersive Media Technology (Anhui Xinhua Media Co., Ltd.), Ministry of Culture and Tourism, Hefei, ChinaResearch Institute of Business Analytics and Supply Chain Management, College of Management, Shenzhen University, Shenzhen, ChinaDepartment of Management Sciences, COMSATS University Islamabad, Vehari, PakistanBond Business School, Bond University, Gold Coast, QLD, AustraliaIn recent decades, China has transformed from a conventional society into a digitally competitive nation. From an economic perspective, embedded corporate social responsibility (CSR) is gaining a new height where gamified charity is a trendy approach. By adopting the norm activation model from the point of view of the stimulus–organism–response framework, this research theoretically conceptualized the role of the mobile application environment (including telepresence, functional transparency, and accessibility) to map the cognition and philanthropic behavioral intentions of consumers in the gamified setting. The quantified survey comprised 669 respondents. The findings highlighted the critical role of functional transparency and telepresence of a mobile application in driving consumers’ warm glow and ascribed responsibility. The research underlined the presence of the unique DNA of Internet Plus Charity (Public Benefits) for prosocial and pro-environmental purposes in China under the umbrella of philanthropic CSR.https://www.frontiersin.org/articles/10.3389/fpsyg.2021.695468/fullCSRgamified charityS-O-R frameworkfunctional transparencytelepresencewarm glow |
| spellingShingle | Qing Ye Qing Ye Qing Ye Zain Rafique Rongting Zhou Rongting Zhou Fahad Asmi Fahad Asmi Muhammad Azfar Anwar Muhammad Azfar Anwar Ahmad Nabeel Siddiquei Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices Frontiers in Psychology CSR gamified charity S-O-R framework functional transparency telepresence warm glow |
| title | Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices |
| title_full | Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices |
| title_fullStr | Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices |
| title_full_unstemmed | Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices |
| title_short | Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices |
| title_sort | embedded philanthropic csr in digital china unified view of prosocial and pro environmental practices |
| topic | CSR gamified charity S-O-R framework functional transparency telepresence warm glow |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.695468/full |
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