A metodologia da análise sociológica do discurso em estudos turísticos: o processo de transformação da imagem turística e sua relação com a lealdade.

The Sociological Discourse Analysis (SDA) method ‑ linked to Spanish tRadition in Social Qualitative Research – until now had not been used in the understanding of tourist phenomena. This is a methodological article which aims to present systematically an example of ASD application in the field of t...

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Main Authors: Jakson Renner Rodrigues Soares, Christiane Kleinübing Godoi
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2017-01-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Online Access:http://www.redalyc.org/articulo.oa?id=88149387015
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author Jakson Renner Rodrigues Soares
Christiane Kleinübing Godoi
author_facet Jakson Renner Rodrigues Soares
Christiane Kleinübing Godoi
author_sort Jakson Renner Rodrigues Soares
collection DOAJ
description The Sociological Discourse Analysis (SDA) method ‑ linked to Spanish tRadition in Social Qualitative Research – until now had not been used in the understanding of tourist phenomena. This is a methodological article which aims to present systematically an example of ASD application in the field of tourism study. It includes the following steps: a) firstly, It presents and discusses the theoretical‑methodological basis of the ASD procedure; b) then it explains in detail the methodology design and the narrative of the results of case study used as example. Specifically, this study is focused on understanding the process of tourism image transformation and its relationship with the tourist loyalty. It have been considered in‑depth interviews in order to understand the experience of Brazilian scholars tourists in Galicia. The initial procedures of SDA, as well as the interpretative, analytical and supplementary procedures – with graphical representations – highlighted the following results: the duration of the stay and aspects as experienced interpersonal relations are linked to the tourist experience satisfaction; as well as, the tourist satisfaction with the lived experience affects the constructed image, that is able to generate tourist loyalty to a destination.
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spelling doaj.art-d54650b13bcd40d7be2e7cd9b5bca1732022-12-21T18:50:55ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212017-01-01151245260A metodologia da análise sociológica do discurso em estudos turísticos: o processo de transformação da imagem turística e sua relação com a lealdade.Jakson Renner Rodrigues SoaresChristiane Kleinübing GodoiThe Sociological Discourse Analysis (SDA) method ‑ linked to Spanish tRadition in Social Qualitative Research – until now had not been used in the understanding of tourist phenomena. This is a methodological article which aims to present systematically an example of ASD application in the field of tourism study. It includes the following steps: a) firstly, It presents and discusses the theoretical‑methodological basis of the ASD procedure; b) then it explains in detail the methodology design and the narrative of the results of case study used as example. Specifically, this study is focused on understanding the process of tourism image transformation and its relationship with the tourist loyalty. It have been considered in‑depth interviews in order to understand the experience of Brazilian scholars tourists in Galicia. The initial procedures of SDA, as well as the interpretative, analytical and supplementary procedures – with graphical representations – highlighted the following results: the duration of the stay and aspects as experienced interpersonal relations are linked to the tourist experience satisfaction; as well as, the tourist satisfaction with the lived experience affects the constructed image, that is able to generate tourist loyalty to a destination.http://www.redalyc.org/articulo.oa?id=88149387015
spellingShingle Jakson Renner Rodrigues Soares
Christiane Kleinübing Godoi
A metodologia da análise sociológica do discurso em estudos turísticos: o processo de transformação da imagem turística e sua relação com a lealdade.
PASOS Revista de Turismo y Patrimonio Cultural
title A metodologia da análise sociológica do discurso em estudos turísticos: o processo de transformação da imagem turística e sua relação com a lealdade.
title_full A metodologia da análise sociológica do discurso em estudos turísticos: o processo de transformação da imagem turística e sua relação com a lealdade.
title_fullStr A metodologia da análise sociológica do discurso em estudos turísticos: o processo de transformação da imagem turística e sua relação com a lealdade.
title_full_unstemmed A metodologia da análise sociológica do discurso em estudos turísticos: o processo de transformação da imagem turística e sua relação com a lealdade.
title_short A metodologia da análise sociológica do discurso em estudos turísticos: o processo de transformação da imagem turística e sua relação com a lealdade.
title_sort metodologia da analise sociologica do discurso em estudos turisticos o processo de transformacao da imagem turistica e sua relacao com a lealdade
url http://www.redalyc.org/articulo.oa?id=88149387015
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