Socio-economic and Institutional Determinants of Watermelon Marketing in Enugu State, Nigeria
The study analyzed the socio-economic and institutional determinants of watermelon marketing in Enugu state, Nigeria. The specific objectives were to: describe the socio-economic characteristics of watermelon marketers (wholesalers and retailers) and determine the factors influencing the net market...
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| Format: | Article |
| Language: | English |
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Agricultural Extension Society of Nigeria
2018-10-01
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| Series: | Journal of Agricultural Extension |
| Online Access: | https://journal.aesonnigeria.org/index.php/jae/article/view/1583 |
| _version_ | 1798004603739963392 |
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| author | Ikenna Charles Ukwuaba Festus Ugwuoke Agbo Kehinde Paul Adeosun |
| author_facet | Ikenna Charles Ukwuaba Festus Ugwuoke Agbo Kehinde Paul Adeosun |
| author_sort | Ikenna Charles Ukwuaba |
| collection | DOAJ |
| description |
The study analyzed the socio-economic and institutional determinants of watermelon marketing in Enugu state, Nigeria. The specific objectives were to: describe the socio-economic characteristics of watermelon marketers (wholesalers and retailers) and determine the factors influencing the net marketing returns of the marketers. Multistage sampling technique was employed in selecting eight watermelon markets based on the volume of watermelon traded in the markets. Primary data were collected from 160 respondents comprising 96 retailers and 64 wholesalers with the aid of well structured questionnaire. Data collected were analyzed using descriptive statistics and multiple regression model. Results showed that watermelon marketing was dominated by the married (76.25%), literates (97.5%) and females (78.13%) with the mean age and marketing experience of 47 and seven years respectively. The determinants of wholesaler’s net marketing income were product price (0.581) and transportation cost (-2.609), while product price (1.501), educational level (-0.584), storage cost (-0.131), packaging cost (-0.077) and market information (0.057) significantly influenced retailer’s net marketing income.
Keywords: Socio-economic, institutional factors, watermelon, marketers, Enugu State
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| first_indexed | 2024-04-11T12:26:13Z |
| format | Article |
| id | doaj.art-d556ea912117498eacde10899e98196d |
| institution | Directory Open Access Journal |
| issn | 1119-944X 2408-6851 |
| language | English |
| last_indexed | 2024-04-11T12:26:13Z |
| publishDate | 2018-10-01 |
| publisher | Agricultural Extension Society of Nigeria |
| record_format | Article |
| series | Journal of Agricultural Extension |
| spelling | doaj.art-d556ea912117498eacde10899e98196d2022-12-22T04:23:55ZengAgricultural Extension Society of NigeriaJournal of Agricultural Extension1119-944X2408-68512018-10-01223Socio-economic and Institutional Determinants of Watermelon Marketing in Enugu State, NigeriaIkenna Charles Ukwuaba0Festus Ugwuoke Agbo1Kehinde Paul Adeosun2University of Nigeria, Nsukka Enugu State, NigeriaDepartment of Agricultural Economics, Micheal Okpara University of Agriculture, UmudikeDepartment of Agricultural Economics, University of Nigeria, Nsukka The study analyzed the socio-economic and institutional determinants of watermelon marketing in Enugu state, Nigeria. The specific objectives were to: describe the socio-economic characteristics of watermelon marketers (wholesalers and retailers) and determine the factors influencing the net marketing returns of the marketers. Multistage sampling technique was employed in selecting eight watermelon markets based on the volume of watermelon traded in the markets. Primary data were collected from 160 respondents comprising 96 retailers and 64 wholesalers with the aid of well structured questionnaire. Data collected were analyzed using descriptive statistics and multiple regression model. Results showed that watermelon marketing was dominated by the married (76.25%), literates (97.5%) and females (78.13%) with the mean age and marketing experience of 47 and seven years respectively. The determinants of wholesaler’s net marketing income were product price (0.581) and transportation cost (-2.609), while product price (1.501), educational level (-0.584), storage cost (-0.131), packaging cost (-0.077) and market information (0.057) significantly influenced retailer’s net marketing income. Keywords: Socio-economic, institutional factors, watermelon, marketers, Enugu State https://journal.aesonnigeria.org/index.php/jae/article/view/1583 |
| spellingShingle | Ikenna Charles Ukwuaba Festus Ugwuoke Agbo Kehinde Paul Adeosun Socio-economic and Institutional Determinants of Watermelon Marketing in Enugu State, Nigeria Journal of Agricultural Extension |
| title | Socio-economic and Institutional Determinants of Watermelon Marketing in Enugu State, Nigeria |
| title_full | Socio-economic and Institutional Determinants of Watermelon Marketing in Enugu State, Nigeria |
| title_fullStr | Socio-economic and Institutional Determinants of Watermelon Marketing in Enugu State, Nigeria |
| title_full_unstemmed | Socio-economic and Institutional Determinants of Watermelon Marketing in Enugu State, Nigeria |
| title_short | Socio-economic and Institutional Determinants of Watermelon Marketing in Enugu State, Nigeria |
| title_sort | socio economic and institutional determinants of watermelon marketing in enugu state nigeria |
| url | https://journal.aesonnigeria.org/index.php/jae/article/view/1583 |
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