The application of digital tools in Ukrainian pharmacies within holistic marketing

The paper aimed to analyze the attitude and awareness of pharmacists to the application of digital tools in the activities of Ukrainian pharmacies within holistic marketing. A survey of 745 pharmacists from different regions of Ukraine was conducted. Many pharmacists are wary of the legalization of...

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Bibliographic Details
Main Authors: Nataliia Sakhnatska, Nataliia Aliekperova, Kostyantyn Kosyachenko, Alexander Kostenko
Format: Article
Language:English
Published: Pensoft Publishers 2023-08-01
Series:Pharmacia
Online Access:https://pharmacia.pensoft.net/article/108555/download/pdf/