MOBILE-APPLICATION USAGE POTENTIAL FOR NATURE INTERPRETATION AND VISITOR MANAGEMENT AT MASAI MARA NATIONAL RESERVE, KENYA; WILDLIFE VIEWERS' PERSPECTIVES

Visitor management is a vital aspect of destination management, and several ways are used to balance conservation goals and tourist satisfaction. In this regard, nature interpretation has been used to achieve this delicate balance of conservation and tourist satisfaction. Various nature interpreta...

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Main Authors: Leanard Otwori JUMA, Izabella Mária BAKOS, Douglas Ombuche JUMA, Aniko KHADEMI-VIDRA
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2022-09-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-3-2022/gtg.43338-932.pdf
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author Leanard Otwori JUMA
Izabella Mária BAKOS
Douglas Ombuche JUMA
Aniko KHADEMI-VIDRA
author_facet Leanard Otwori JUMA
Izabella Mária BAKOS
Douglas Ombuche JUMA
Aniko KHADEMI-VIDRA
author_sort Leanard Otwori JUMA
collection DOAJ
description Visitor management is a vital aspect of destination management, and several ways are used to balance conservation goals and tourist satisfaction. In this regard, nature interpretation has been used to achieve this delicate balance of conservation and tourist satisfaction. Various nature interpretation approaches have been used, with each strategy having differing expense, knowledge, and human resource requirements. Indeed, advancement and extensive usage of cellphones and the internet present new opportunities to be exploited for smart nature interpretation practicalities. Thus, this study attempted to evaluate the potential for using mobile Applications for environmental interpretation in Kenya's Masai Mara National Reserve. 570 people were surveyed, including 413 tourists and 157 tour guides. The study indicated that while nature (plants and animals) draws people to the reserve, other elements of the suggested Mobile Application are crucial. Correlational statistics revealed that the proposed features were less affected by the respondents' demographic factors. The study revealed that smartphone Applications might sustainably distribute environmental interpretation information in natural environments.
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spelling doaj.art-d57be15cfd1245e3a3ae3064e3fd4f852022-12-27T15:16:16ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172022-09-014331163117410.30892/gtg.43338-932MOBILE-APPLICATION USAGE POTENTIAL FOR NATURE INTERPRETATION AND VISITOR MANAGEMENT AT MASAI MARA NATIONAL RESERVE, KENYA; WILDLIFE VIEWERS' PERSPECTIVESLeanard Otwori JUMA0Izabella Mária BAKOS1Douglas Ombuche JUMA2Aniko KHADEMI-VIDRA3Dedan Kimathi University of Technology, Institute of Tourism and Hospitality Management, Kenya; Hungarian University of Agriculture and Life Sciences, Faculty of Economics and Regional Sciences, Godollo, Hungary, e-mail: Leanard.Juma@phd-uni.mate.huHungarian University of Agriculture and Life Sciences, Institute of Rural Development and Sustainable Economy, Godollo, Hungary, e-mail: bakos.izabella.maria@uni.mate.huHungarian University of Agriculture and Life Sciences, Institute of Rural Development and Sustainable Economy, Godollo, Hungary, e-mail: juma.douglas.ombuche@stud.uni-mate.huHungarian University of Agriculture and Life Sciences, Institute of Rural Development and Sustainable Economy, Godollo, Hungary, e-mail: Khademi-Vidra.Aniko@uni-mate.huVisitor management is a vital aspect of destination management, and several ways are used to balance conservation goals and tourist satisfaction. In this regard, nature interpretation has been used to achieve this delicate balance of conservation and tourist satisfaction. Various nature interpretation approaches have been used, with each strategy having differing expense, knowledge, and human resource requirements. Indeed, advancement and extensive usage of cellphones and the internet present new opportunities to be exploited for smart nature interpretation practicalities. Thus, this study attempted to evaluate the potential for using mobile Applications for environmental interpretation in Kenya's Masai Mara National Reserve. 570 people were surveyed, including 413 tourists and 157 tour guides. The study indicated that while nature (plants and animals) draws people to the reserve, other elements of the suggested Mobile Application are crucial. Correlational statistics revealed that the proposed features were less affected by the respondents' demographic factors. The study revealed that smartphone Applications might sustainably distribute environmental interpretation information in natural environments.https://gtg.webhost.uoradea.ro/PDF/GTG-3-2022/gtg.43338-932.pdfwildlife tourismvisitor managementnature interpretationwilderness navigation mobile applicationvisitor informationtour guidingtrail orientation signagemasai mara
spellingShingle Leanard Otwori JUMA
Izabella Mária BAKOS
Douglas Ombuche JUMA
Aniko KHADEMI-VIDRA
MOBILE-APPLICATION USAGE POTENTIAL FOR NATURE INTERPRETATION AND VISITOR MANAGEMENT AT MASAI MARA NATIONAL RESERVE, KENYA; WILDLIFE VIEWERS' PERSPECTIVES
Geo Journal of Tourism and Geosites
wildlife tourism
visitor management
nature interpretation
wilderness navigation mobile application
visitor information
tour guiding
trail orientation signage
masai mara
title MOBILE-APPLICATION USAGE POTENTIAL FOR NATURE INTERPRETATION AND VISITOR MANAGEMENT AT MASAI MARA NATIONAL RESERVE, KENYA; WILDLIFE VIEWERS' PERSPECTIVES
title_full MOBILE-APPLICATION USAGE POTENTIAL FOR NATURE INTERPRETATION AND VISITOR MANAGEMENT AT MASAI MARA NATIONAL RESERVE, KENYA; WILDLIFE VIEWERS' PERSPECTIVES
title_fullStr MOBILE-APPLICATION USAGE POTENTIAL FOR NATURE INTERPRETATION AND VISITOR MANAGEMENT AT MASAI MARA NATIONAL RESERVE, KENYA; WILDLIFE VIEWERS' PERSPECTIVES
title_full_unstemmed MOBILE-APPLICATION USAGE POTENTIAL FOR NATURE INTERPRETATION AND VISITOR MANAGEMENT AT MASAI MARA NATIONAL RESERVE, KENYA; WILDLIFE VIEWERS' PERSPECTIVES
title_short MOBILE-APPLICATION USAGE POTENTIAL FOR NATURE INTERPRETATION AND VISITOR MANAGEMENT AT MASAI MARA NATIONAL RESERVE, KENYA; WILDLIFE VIEWERS' PERSPECTIVES
title_sort mobile application usage potential for nature interpretation and visitor management at masai mara national reserve kenya wildlife viewers perspectives
topic wildlife tourism
visitor management
nature interpretation
wilderness navigation mobile application
visitor information
tour guiding
trail orientation signage
masai mara
url https://gtg.webhost.uoradea.ro/PDF/GTG-3-2022/gtg.43338-932.pdf
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AT douglasombuchejuma mobileapplicationusagepotentialfornatureinterpretationandvisitormanagementatmasaimaranationalreservekenyawildlifeviewersperspectives
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