Consumer Intention towards Webrooming Behavior in Emerging Economies: A Conceptual Framework based on Behavioral Reasoning Theory
Purpose: Recent research about consumer webrooming behavior has conferred the importance and wide prevalence of this behavior and indicates the impelling need for the exploration of this emerging phenomenon in the omni-channel retail environment. The purpose of this study is to understand consumers...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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CSRC Publishing
2022-06-01
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| Series: | Sustainable Business and Society in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/2389 |