Studying the dimensions of m-interactivity and customers’ engagement in m-commerce applications
These days, technology has a significant role in the success of selling and buying goods through m-commerce applications. Therefore, this study aims to study the impact of dimensions of M-interactivity on customers’ engagement in m-commerce and the effect of customers’ attention in m-commerce on cus...
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| Format: | Article |
| Language: | English |
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PeerJ Inc.
2023-05-01
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| Series: | PeerJ Computer Science |
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| Online Access: | https://peerj.com/articles/cs-1392.pdf |